The Magic of Merchandising

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Presentation transcript:

The Magic of Merchandising Eye Candy! The Magic of Merchandising

What’s the purpose? Define the business Create customer interest Foundation of the customer experience

Basic Rules I should always look full Planned congestion is good Change is good Complications

Tricks of the Trade

Why it doesn’t work

Color, Numbers, and Style Coordinate and complement! Odd numbers Asymmetrical Fashion packet and Pantone

What is Rendu? More magazine than catalog More than just a brand Price points Why the name?

Customer Movement Which way will they go? What draws them in? Lack of flexibility

Hot Spots

All about the customer! How does it benefit the customer?

Store Events!

If all else fails… It always helps to have at least one fashion guru

Questions?