Measuring and communicating the Impact of Heritage Mark Webb, The Prince’s Foundation

Why Measure Impact? Shows what’s working/ not working Efficient allocation of resources Donors/ funders ask for it Widen the net of potential funders

HLF and Outcomes

Does Heritage Measure Impact Currently? What does the heritage sector say? 75% of charitable sector see impact measurement as a way of life Typical heritage measures: numbers of volunteers, event attendance, case studies But is this what investors want to see? New Philanthropy Capital survey 2014

Investors want to see data on social benefits Volunteer benefits, not just numbers Wellbeing impact for local community Social prescribing – help communities live longer and be happy (ie wellbeing first and then access to services later) Ask the investor what they want to see

What can Heritage do for Health and Wellbeing? Reduce social exclusion and isolation Improve self-esteem and worth Reduce stress, anxiety and depression Increase physical activity – reduce obesity/ diabetes Improve lifestyle choices, drinking/smoking Support self-improvement through training and volunteering Learn new skills and develop new interests Encourage pride of place and community engagement

Sources of Data Historic England Heritage Counts – good start Look at methodology and base data, eg AMION & Locum Consulting (2010) Impact of Historic Environment Regeneration Local authority data – neighbourhood impact, increased pride, wellbeing (fewer GP visits etc) Quantitative vs qualitative data How do you translate qualitative data into a statistic? SMART objectives and impacts

Techniques Social return on investment – use measures adopted by national health bodies, eg improvement in resilience, self- confidence, life satisfaction, people moving to full-time employment H.M. Green Book – techniques used by government re social impact, eg Stated Preference method (ie value people place on a visit to a museum). Case study: Natural History Museum Third party evaluations THE GREEN BOOK Appraisal and Evaluation in Central Government

Who should measure impact? Everyone – not just fundraisers Finance directors, trustees Embed in the organisation