Invest In Youth Breakfast March 21, 2018 Intro to Social Media #InvestInYouth2018

Actively recruit Table Captains Primary Objectives Through Social Media channels, particularly Facebook and LinkedIn, we have an opportunity to share our stories in an effort to achieve the following objectives: Raise brand awareness Actively recruit Table Captains Drive attendance All in anticipation for our biggest fundraising event ever! The Invest In Youth breakfast on March 21, 2018.

50th Anniversary!!! Value of Social Media Facts Facebook: 62% of marketers for nonprofits say this is their most important platform. LinkedIn: is the next most important platform. 50th Anniversary!!! Let’s raise awareness NOW for a banner end of year 2018 … and 50th Anniversary celebration!

Best Practices Best Practices Get personal and tell your “why” for supporting YES Personal stories draw in your audience, which leads to more engagement Be consistent / post frequently (weekly or bi-weekly) You don’t need to author every piece of content; simply share what you see on our FB and LI pages and include a brief comment, PLUS a Call-to- Action Call-to-Actions are requests for SUPPORT Example: “Join me!” or “Private message me for more information about YES and how you can get involved in supporting our local youth!”

Get social: Facebook Friends/Family/Community Like Us: Click and LIKE our YES page: https://www.facebook.com/You thEastsideServices/ Click on the event page: “Invest in Youth Breakfast” https://www.facebook.com/eve nts/828711787292051/ Select “I’m going”

Get social: Facebook Share your story about “WHY” you support YES and invite your Facebook friends to attend. Encourage 5 “friends” to Private Message you with interest in becoming a Table Captain #InvestInYouth2018

Get social: Facebook Comment: On the breakfast Why you’re excited to attend and participate as a Table Captain Why it’s important to YES Why YES is important to you Comment: On any posts you see on our Facebook page Share: On your timeline or in a private message The breakfast event Any posts that move you

Sample Facebook Post: (long version) Carrie Morris Shares Why She Continues to Support YES! Recently, one of my kids came to me with thoughts of serious depression. It’s a fact: depression amongst today’s youth is on the rise and as I recently posted, during the first month of this school year, suicide interventions increased by 40% from last year. Knowing the facts, we didn’t take our son’s emotions lightly. We have been working closely with our pediatrician and a counselor, getting the much-needed care that my son needs. For families like mine, and for kids like my son, Youth Eastside Services (YES) offers expert mental health counseling, substance abuse treatment, education and prevention and psychiatric services to children, teens, and families, regardless of their ability to pay. In order to provide “open access” programs like the ones that YES offers, they need OUR support. I am thrilled to announce that I will be serving as a Table Captain at the “Invest in Youth” breakfast on March 21st. This being my second year, I’d love it if you would join me! Or, perhaps you’d like to serve as a Table Captain! This year’s breakfast will be extra special… more info to follow. Private message me to learn more! And thank you for supporting me! #InvestInYouth2018

Sample Facebook Post: (short version) Carrie Morris Shares Why She Continues to Support YES! I am thrilled to announce that I will be serving as a Table Captain at the “Invest in Youth” breakfast on March 21st. YES offers expert mental health counseling, substance abuse treatment, education and prevention and psychiatric services to children, teens, and families, regardless of their ability to pay. In order to provide “open access” programs made up of evidence-based practices, like the ones that YES offers, they need OUR support. Please join me! Or, perhaps you’d like to serve as a Table Captain!? It’s a great event with a real purpose to get behind. This year’s breakfast will be extra special. I appreciate everyone’s willingness to support my efforts in helping YES serve as a lifeline for kids and families in East King County. Private message me with questions and/or to learn more! #InvestInYouth2018

Get social: LinkedIn Corporate/Peers/Leadership Follow our LinkedIn Page: https://www.linkedin.com/company/762045/ Scroll down to read some of our recent posts Like/Share or Comment Go to the Home Feed on the main page and “share” your own idea (see sample on the next slide) Include #InvestInYouth2018 and @YouthEastsideServices

Sample LinkedIn Post #InvestInYouth2018 #InvestInYouth2018

Questions? The contents contained in this deck are meant to serve as “thought starters” and provide samples that you can use in your own social media postings. REMINDERS: share your personal stories for greater engagement be consistent with your postings/comments/shares (schedule this time either weekly or bi-weekly) Include a specific call-to-action; ASK for support (i.e., in the form of serving as a Table Captain or attending the event as your special guest). Need help: Brooke Wiles (brookew@youtheastsideservices.org) Carrie Morris (carriemorrispr@gmail.com) Social media can help us achieve our goals: to raise brand awareness for YES, actively recruit Table Captains, and drive attendance to the #InvestInYouth2018 breakfast! Thank you, The Fund Development Team