American Airlines Rebranding

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Presentation transcript:

American Airlines Rebranding Erika Biederbeck Darin Devine

American Airlines Rebranding American Airlines rebranded for the first time in over 40 years Total rebranding: Logo, interior and exterior of plane, kiosk, terminal, website, etc. Took over 2+ years to meet with branding consultants Ordered 550 new planes “The old identity was slightly skewed to a more powerful American image. We needed to move it to, we call it ‘American spirit’.” –Sven Seger Technology. Entertainment. Progress.

Logo

Questions? Do you think they went in a good direction with the new brand image? Will the rebranding be successful? Do you think this rebranding is enough to save the company?

Source http://www.fastcodesign.com/1671677/american-airlines-rebrands-itself-and-america-along-with-it#1