PRESENTATION TITLE IS ARIAL BOLD, CAPS, 24 POINT Presenter Name Presenter Title Date Client Logo
Agenda I. II. III. IV. V. VI. VII. Section One xx Section Two Section Three IV. Section Four V. Section Five VI. Section Six VII. Section Seven
Section Title Is Arial Bold, Title Case, 24 Point Presenter Name Presenter Title Client Logo
Slide Title Is Arial Bold, 22 Point Subtitle Is Arial, 20 Point First-level bullet text is Arial 20 point Second-level bullet text is 18 point Third- and fourth-level bullet text is 16 point Bullets should use sentence-style capitalization Preferred line spacing is “.9 line spacing, and .4 before paragraph,” which can be accessed by selecting Format/ Line Spacing When using slide transitions, be careful not to use too many or distract from your information with unnecessary multimedia effects Takeaway text is white, 14 point Arial Bold within a charcoal box. Text is centered, has .9 line spacing, and uses sentence-style capitalization
We Have Preformatted Your Text Slides Try this — select Insert/New Slide from the menu above Then select this icon from the list The new slide will provide you a place to begin typing your title and text This line is formatted for first-level text Use a carriage return (Enter) for second-level text Click one of these arrows on the toolbar to change levels Do not insert a text box The slide has already been formatted for your text Text boxes create unnecessary work for you Text boxes also create consistency problems Takeaway text is white, 14 point Arial Bold within a charcoal box. Text is centered, has .9 line spacing, and uses sentence-style capitalization
Logo Positions The CSC logo is set in the lower left-hand corner of the slide template For more information on CSC logo usage, reference http://www.csc.com/styleguide/ds/21509-brand_elements_logo When you place a client or partner logo into a presentation template, set it in the lower-right position as shown below (recommended, but not required) Client logos should be sized to have weight equal to the CSC logo Takeaway text is white, 14 point Arial Bold within a charcoal box. Text is centered, has .9 line spacing, and uses sentence-style capitalization Client Logo
Color Scheme Consistent use of color presents a unified corporate image Some palette colors are built into the PowerPoint “slide color scheme” Most selections are based on Web-safe matches RGB values for the approved color palette are listed below Colors below can be selected from the Custom Colors area in the fill menu Choose the standard brand colors first Select colors with good value contrast (put darker next to lighter) for best prints For reliable projection, use white or black text as shown here Ok for use STANDARD BRAND COLORS are embedded in the _FMT color palettes White 255 255 255 037 Black 000 CSC Red 238 037 037 Light Midnight 088 139 163 CSC Charcoal 147 149 152 Dark Charcoal 099 100 102 Deep Midnight 000 063 096 CSC Midnight 000 088 130 Sunset 255 207 001 Asparagus 136 186 065 CSC Plum 133 000 087 Dark Plum 056 038 088 Don’t use R: G: B: Ok for use Don’t use R: G: B:
These Are Preformatted Text Boxes — Ready to Use The boxes below are the STANDARD BRAND COLORS The boxes below are 75% opacity for use in projection boxes over images Your New Text Here Your New Text Here Your New Text Here Your New Text Here Your New Text Here Your New Text Here Your New Text Here Your New Text Here Your New Text Here Your New Text Here Your New Text Here Your New Text Here Your New Text Here Your New Text Here Your New Text Here Your New Text Here Your New Text Here Your New Text Here Your New Text Here Your New Text Here Your New Text Here Your New Text Here Your New Text Here
Alignment Tips — PowerPoint 2007 PowerPoint tools make it easier to align content consistently Select Grid Settings to turn on PowerPoint guides Align live guides with those shown on next page
Content placed outside these guide lines may not show when projected Guide Structure 2.2 H Consistent placement and alignment of elements helps convey a clean and professional look Try to align your content with the established guide lines Content placed outside these guide lines may not show when projected 4.62 V 4.11 V 3.45 V 0.00 V 3.45 V 4.11 V 4.62 V 2.45 H 3.00 H 10
Text, Typography, and Style Guidelines Lead lines, if required by the author, should be Arial Regular, 14 point Body text and bullets should be flush left beginning at the top point on the slide Bullets should use sentence-style capitalization with no periods at the end of each entry. If there is more than one sentence per bullet, the last sentence does not have a period Tabular information and labels on charts and diagrams generally use title-style capitalization Spell out “and” unless the ampersand is part of a proper name “Cont’d” is the standard abbreviation for “continued” and should be placed in parentheses
Text, Typography, and Style Guidelines (Cont’d) Always insert a space before an ellipsis (…) Use em-dashes (—) and hyphens (-) appropriately En-dashes (–) should not be substituted for em-dashes Correct punctuation errors before finalizing Do not double-space after periods — use a single space Maintain consistency in number treatments, abbreviations, acronyms, etc.
Sample Organization Chart Staff Cross- Functional P&L Legend Tabular information and labels on charts and diagrams are generally title case and Arial Bold John Doe Title Organization John Doe Title Organization John Doe Title Organization John Doe Title Organization John Doe Title Organization John Doe Title Organization John Doe Title Organization John Doe Title Organization John Doe Title Organization John Doe Title Organization John Doe Title Organization John Doe Title Organization Linework is 1.5 point and 119 gray 13
Table Chart Example Heading 1 Heading 2 Heading 3 Heading 4 Text Cell 1A Text Cell 1B Text Cell 1C Text Cell 1D Text Cell 2A Text Cell 2B Text Cell 2C Text Cell 2D Text Cell 3A Text Cell 3B Text Cell 3C Text Cell 3D Text Cell 4A Text Cell 4B Text Cell 4C Text Cell 4D Text Cell 5A Text Cell 5B Text Cell 5C Text Cell 5D
Sample Bar Chart Sample Label
Sample Pie Chart Chart Title Data Label #8 Data Label #1 12.5% 12.5% 16
Microsoft Active Directory Centralized Virtual PCs Section Header When Required Arial, Charcoal Gray, 14 Pt, Title Case, 1.5 Pt Gray Rule, Left Indent = .5 A CSC Chart Conveys concise, orderly messaging Uses standard presentation color palette Uses clean imagery to enhance meaning Uses standardized icons where possible Connection Broker Microsoft Active Directory Centralized Virtual PCs Virtual Infrastructure (Servers, Storage, and Networks) VM Management 17
Basics of Charts, Diagrams, and Graphics 43% 27% 8% 22% no Copy the sample table from the _FMT you are using Use “Distribute Rows and Columns Evenly” when feasible Copy the sample org or box array from the _FMT, using preset text in boxes and alignment tools Copy the sample bar and pie charts from the _FMT, using preset styles and real data to create line, bar, and pie charts Always use two-dimensional bar charts, etc. — three-dimensional charts skew data relationships Do not place text over images yes 43% 27% 8% 22% no yes Collaboration Collaboration 18
no yes no yes* Gradients Avoid gradients unless they are necessary for understanding If you must show depth, use a solid color If you must use a gradient, do not angle it — if the end user’s printer driver does not support it, the angled gradient will explode It is best to avoid the transparency function — many printer drivers do not support it From Here To This Point Use a gradient to show movement when an arrow is not appropriate * Use 3D only when essential to the meaning of the graphic no yes no yes* 19
no yes Drop Shadows Avoid drop shadows; they add visual clutter Use drop shadows only when needed to enhance meaning Check “high quality” in Print dialog box Acceptable PPT 2007 Shadow no yes
no yes Buttons and Bevels Do not use bevels in chart designs; they add visual clutter Use bevels and rounded shapes only when needed to enhance meaning When the shape represents an actual interactive button, such as a Web icon When the impression of depth is central to the meaning of the graphic Check “high quality” in Print dialog box Process no yes Use only a slight, elegant bevel, and maintain a consistent depth when resizing shapes Or use a beveled shape from Photoshop (120 ppi, save for Web, 80% .jpg) Or use a PPT 2007 bevel (Top, Height: 4, Width: 4, Material: Matte, Lighting: Neutral) 21
Separation of Like Objects Add white lines around objects to separate, when needed no yes no yes 22
Using a Projection Box as a Graphic Projection boxes always carry the “voice of CSC” Should not be used as a generic shape (e.g., not for flowcharts) Do not always have to emerge from the CSC logo Always five-sided Fit type to square area of box Projecting from the short side of the logo A second box may emerge from the first Projecting from the notch of the logo Add a notch to the projection box It now has six sides
Slide Title Is Arial Bold, 22 Point, Title Case Subtitle Is Arial, 20 Point, Title Case First-level bullet text is 20 point Second-level bullet text is 18 point Third- and fourth-level bullet text is 16 point Bullets should use sentence-style capitalization PowerPoint 2007 preferred paragraph spacing for 20 point type is 9.6 point before paragraph, and line spacing is multiple at 0.9, which can be accessed by selecting Home/Paragraph/Line Spacing Options When using slide transitions, be careful not to use too many or distract from your information with unnecessary multimedia effects 24
Engagement Phases with Descriptions Phase I Phase Il Phase Ill Phase IV First-level text should be Arial Bold, 14 point, with round bullets in CSC Red Second-level text should be Arial Regular 14 point with an en-dash bullet Third-level is Arial Regular 14 point with a round bullet set at 80% First-level text should be Arial Bold, 14 point, with round bullets in CSC Red Second-level text should be Arial Regular 14 point with an en-dash bullet Third-level is Arial Regular 14 point with a round bullet set at 80% First-level text should be Arial Bold, 14 point, with round bullets in CSC Red Second-level text should be Arial Regular 14 point with an en-dash bullet Third-level is Arial Regular 14 point with a round bullet set at 80% First-level text should be Arial Bold, 14 point, with round bullets in CSC Red Second-level text should be Arial Regular 14 point with an en-dash bullet Third-level is Arial Regular 14 point with a round bullet set at 80% *Footnote: 10 point Arial Regular Note: 10 point Arial Regular Source: 10 point Arial Regular
Sample Categories with Bulleted Information CATEGORY TITLE INFORMATION TITLE Category 1 Information for category 1 Category 2 Information for category 2 Category 3 Information for category 3 Category 4 Information for category 4 Category 5 Information for category 5
Thank You Client Logo