© 2015 Cengage Learning

Chapter 9 Business Ethics and Technology © 2015 Cengage Learning

Learning Outcomes Discuss the role that technology plays in our business lives. Gain an understanding of the technological environment and the characteristics of technology that influence business ethics and stakeholders. Identify the benefits and side effects of technology in business. Gain an appreciation of society’s intoxication with technology and the consequences of this intoxication. Learn to differentiate between information technology and biotechnology and their ethical implications for management. Identify the ethical issues involved in biotechnology and present arguments on both sides of the issues. © 2015 Cengage Learning

Chapter Outline Technology and the Technological Environment Characteristics of Technology Technology and Ethics Information Technology Biotechnology Summary Key Terms © 2015 Cengage Learning

Business Ethics & Technology We live in an age dominated by advancing technology. Each new generation experiences technological advances that were not seen by previous generations. The new generation of young people is called the iGeneration. Technology is part of their DNA, and they have no “off- switch.” Technology is at the core of most businesses, but it is a two-edged sword. Despite many positive advances, there are new problems and challenges. © 2015 Cengage Learning

Technology and the Technological Environment The totality of the means employed to provide objects necessary for human sustenance and comfort. A scientific method used to achieve a practical purpose. Technological environment - The total set of technology-based advancements or progress taking place in society. © 2015 Cengage Learning

Characteristics of Technology Benefits of Technology - Increased production of goods and services Reduced amount of labor needed to produce goods and services Made labor easier and safer Results in a higher standard of living. © 2015 Cengage Learning

Side Effects of Technology - Technology has some unanticipated side effects: Environmental pollution Depletion of natural resources Technological unemployment Creation of unsatisfying jobs © 2012 South-Western, a part of Cengage Learning

Challenges of Technology - New technologies present many challenges to managers, organizations and society. Some side effects cannot be forecast or overcome. Overcoming technological determinism that seems to be driving society today would be helpful. New technology is primarily available in the developed world. Developing nations enjoy few of the benefits of technology available in developed nations. © 2015 Cengage Learning

Technology and Ethics Two Key Issues - Our perspective is to raise ethical questions that may be related to business development, and the use of technology. Two Key Issues - Technological determinism - The idea that what can be developed will be developed. Ethical lag - Occurs when the speed of technological change far exceeds that of ethical development. © 2015 Cengage Learning

Society’s Intoxication with Technology The symptoms of Society’s intoxication - We favor the quick fix. We fear and worship technology. We blur the distinction between what is real and what is false. We accept violence as normal. We love technology as a toy. We live our lives distanced and distracted. The solution - Find the right balance. © 2015 Cengage Learning

Information Technology Biotechnology Electronic commerce Computer technology in the workplace Information Technology © 2015 Cengage Learning

E-Commerce as a Pervasive Technology Electronic Commerce - Also called e-commerce, e-business, or Web-based marketing. The Internet has reshaped the way business is conducted. Ongoing Issues in E-Commerce Ethics - Access Intellectual property Privacy and informed consent Protection of children Security of information Trust © 2015 Cengage Learning

Invasion of Consumer Privacy via E-Commerce Cookies - Identification tags that Web sites drop on our personal computer hard drives so they can recognize repeat visitors the next time we visit their Web sites. Spam - Unsolicited commercial e-mail. It is sent through "open-relays" to millions of persons. Identity Theft - Tampering with one’s financial accounts. © 2015 Cengage Learning

© 2015 Cengage Learning

Business Initiatives with Consumer Privacy Protection Ethical leadership Privacy policies Chief privacy officers Data security © 2015 Cengage Learning

The Workplace and Computer Technology Surveillance at work raises issues about privacy: Computers - Monitoring website connections Storing and reviewing employee computer files Blocking access to inappropriate websites Telephone - Monitoring time spent, numbers called Taping phone conversations Video - Video surveillance against theft Surveillance to monitor employee performance © 2015 Cengage Learning

Ten Commandments of Computer Ethics © 2015 Cengage Learning

Biotechnology Biotechnology - Bioethics - Involves using biology to discover, develop, manufacture, market, and sell products and services. Biotechnology is striving to heal, fuel, and feed the world. Bioethics - A field that deals with the ethical issues embedded in the commercial use of biotechnology. Proceduralism is the primary tool for bioethicists. It is using protocols to ensure that classical safeguards are not violated. © 2015 Cengage Learning

Realms of Biotechnology Genetic Engineering Genetically Modified Foods © 2015 Cengage Learning

Genetic testing and profiling Genetic Engineering Stem cell research Cloning Genetic testing and profiling © 2015 Cengage Learning

Genetically Modified Foods (GMFs) Also referred to as genetically engineered foods (GEFs). Fear over health and environmental effects; critics call them “Frankenfoods.” Many U.S. crops are genetically modified: Sugar beets (95%) Soybeans (91%) Cotton (88%) Corn (85%) Most Americans consume genetically modified foods every day. © 2015 Cengage Learning

Labeling of GMFs - Safety of GMFs is not in question, according to scientific research. But one of the most frequently discussed issues with GMFs is labeling. FDA does not mandate GMF labeling in the U.S. The Non-GMO Project believes that people have the right to make informed choices about whether they consume GMF products. © 2015 Cengage Learning

Key Terms Big Data bioethics biometrics biotechnology botnet scam chief privacy officer cloning cookies electronic commerce embryonic stems cells ethical lag genetic engineering genetic profiling genetic testing genetically engineered foods (GEFs) genetically modified foods (GMFs) identity theft information technology online scams phishing social networking sites spam technological determinism technological environment technology therapeutic cloning © 2015 Cengage Learning