Defining Persuasion 1. Basic Ideas 2. Types of Communication Entropy

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Presentation transcript:

Defining Persuasion 1. Basic Ideas 2. Types of Communication Entropy The continuum Probability All comm. attempts to limit choices 2. Types of Communication Information Sharing Education Persuasion Coercion 11/10/2018 1

Defining Persuasion (cont’d) 3. Differences between Persuasion & Understanding He She DP I like Oscar I don’t like Oscar MP She likes He likes Oscar Oscar 11/10/2018 2

4. Characteristics of Persuasion Points of Agreement Change Humans Conscious intent Communication Points of Disagreement What is changed - attitude, belief, behavior How changed Process or act 11/10/2018 3 3 3

5. Why are we persuaded? A. Philosophical Theories Random Reasons & Causes Cosmic Laws Blend B. Potential Causes Needs - Motives (Maslow, Schutz) Homeostasis Stimulus-Response Reduce Uncertainty 11/10/2018 4

6. Theories a. Learning Theories d. Social Judgement Classical conditioning Instrumental conditioning b. Yale Group c. Consistency Theories Balance Newcomb Congruity Cognitive Dissonance d. Social Judgement e. Functional Theories f. Attribution Theories g. Perceptual Theories h. Fishbein (Information Processing) i. Counterattitudinal Theories 11/10/2018 5

Key Questions What are the assumptions behind the theory? When can it accurately predict? What are the practical applications of the theory? 11/10/2018 6