Identifying Career Opportunities Define Career Goals Careers in Marketing Activities in lab

Success in the New Economy Answer questions from the video on the next slide.

Video Questions

“Choose a career you love and you will never work a day in your life!” Choosing a Career Career is what you will do to earn a living over the years Progressively responsible jobs (job, occupation, career, industry) Requires careful thought and preparation “Choose a career you love and you will never work a day in your life!”

Choosing a Career Define your lifestyle goals: The life you would like to live What is important to you (family vs money) Weekdays vs weekends Influenced by: Where you live, culture, transportation, relationships, income desired

Choosing a Career Conduct a self-assessment Values are beliefs that guide the way you live. Working hard – value achievement Interests are the things that you like to do (photography, working on cars, listening to music) Take a career interest survey

Choosing a Career Conduct a self-assessment (continued) Aptitude is an ability or natural talent Potential to learn Personality is the combination of all of the unique qualities that make you who you are. Personality test, how you handle stress, challenges, people, etc.

Choosing a Career Conduct a self-assessment (continued) Work environment – where you work Surroundings, sights, sounds, smells Relationship preferences Prefer working alone or with people or both

Choosing a Career ID Possible Career Choices and Gather Information Library,internet, work experience,interviews O*Net (occupational outlook handbook) Interviews with a professional OJT – on the job training (you can learn something from every job you have!) Internships-experience w/without pay

Choosing a Career Evaluate Your Choices Compare and contrast your personal profile with the career profile Values Interests Personality Preferences Skills and aptitudes Education/training

Choosing a Career 5. Formulate Planning Goals Where you are to where you want to be Should be specific (detailed and measurable) “I want to make lots of money” is NOT specific Should be realistic (attainable) Being a nurse is probably not an option if you faint at the sight of blood! Work backwards in time from end to what needs to happen along the way!

Choosing a Career 6. Professional Development and Outline Your Plan Education and training to reach your career goal (short and long-term) Create an Action Plan…BEGIN!

Careers in Marketing What skills have YOU learned in marketing thus far? _____________________

Careers in Marketing Overview Benefits Trends 33 million Americans earn a living in marketing! That’s one in every 3 jobs! Benefits Above average income Advancement and visibility Trends E-commerce and diversified markets Management

Careers in Marketing Occupational Area: a category of jobs that involve similar interests and skills. Jobs of the Future 51 Jobs into 2020 and Beyond… List 3 from the list that appeal to you ____________________________

Careers in Marketing CEO’s/Owners Marketing Supervisor Marketing Specialist Career Sustaining Entry-Level