Distribution final project Marketing principles fall 2016

distribution project timeline Wed - fri Mon 12/19 Tue - wed WEDNESDAY Receive assignment Review grading rubric Learn vocab See example form groups of 3 people max Thursday & Friday Continue Research Create presentation Poster PowerPoint Last touches Finish up all presentations Confirm your group members will all be in attendance mon-wed 1st presentations Students who are EXEMPT from finals must present monDAY If you are not the exempt member of your group, you still show up tue & wed to earn your full grade presentation days If you did not present Monday, you will be randomly assigned a presentation day tue or wed NOTE: YOU *WILL* LOSE POINTS IF YOU DO NOT . . . CONTRIBUTE TO PREPARATION ATTEND YOUR PRESENTATION SPEAK IN YOUR PRESENTATION ATTEND EVERYONE ELSE’S PERSENTATION STAY QUIET DURING OTHER’S PRESENTATION

MARKETING VOCABULARY Major retailer A Large entity that sells goods or commodities directly to consumers, through various distribution channels with the goal of earning a profit.

MARKETING VOCABULARY Product offering The variety of products or services available in each product line.

MARKETING VOCABULARY Logistics Planning for the transport, storage and delivery of goods going in and out of a business.

MARKETING VOCABULARY Distribution channel A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer.

MARKETING VOCABULARY Pitch A presentation that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service.

The COCA COLA company New product: chocolate … Infused with coca-cola COKE’S SUCCESS SO FAR OUR PRODUCT IDEA OUR DISTRIBUTION STRATEGY Performance: Improving based on their total assets being more than their total liabilities and improving it has from 2012 to 2016 TARGET MARKET: Anyone 12+ years PRODUCTS: Coke, Sprite, Dasani, Fanta, Minute Maid, Simply Orange, Smart Water, Powerade, Fresca, Fuze, Odwalla New product: chocolate … Infused with coca-cola Target market: everyone!!! 6+ years Pricing: $1.99 DISTRIBUTION CENTERS: Several cities in the southeast production & distribution centers: Chattanooga, TN; B’ham, AL; Baton Rouge, LA DISTRIBUTION PLAN : Produce/Package in Birmingham, use trucks to transfer to other distribution centers, use trucks to distribute to retail stores.

Coca cola distribution

The COCA COLA company New product: chocolate … Infused with coca-cola COKE’S SUCCESS SO FAR OUR PRODUCT IDEA OUR DISTRIBUTION STRATEGY Performance: Improving based on their total assets being more than their total liabilities and improving it has from 2012 to 2016 TARGET MARKET: Anyone 12+ years PRODUCTS: Coke, Sprite, Dasani, Fanta, Minute Maid, Simply Orange, Smart Water, Powerade, Fresca, Fuze, Odwalla New product: chocolate … Infused with coca-cola Target market: everyone!!! Pricing: $1.99 DISTRIBUTION CENTERS: Several cities in the southeast production & distribution centers: Chattanooga, TN; B’ham, AL; Baton Rouge, LA DISTRIBUTION PLAN : Produce/Package in Birmingham, use trucks to transfer to other distribution centers, use trucks to distribute to retail stores.

Where to go to get Company performance

COMPANY PERFORMANCE

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