Helados La Azteca 2028 Simplicity is an art

To Innovate and fuse the best of mexico and the best of us to bring the world something new. Mission statement

Core Values 01 02 03 04 05 A commitment to innovation and excellence Always looking forward A commitment to innovation and excellence 02 Leadership Having the courage to shape a better future 03 Hunger The ability to never loose faith while facing the brutal facts 04 Passion A commitment in our hearts and in our minds. 05 A commitment to building strong communities Bringing it all together, to build the communities we want to see.

Only the strongest will survive. Best in The World Our culture will be a rigorous one. Based on our core values and commitment to excellence and consistently providing immaculate results, We will be creative innovative and hungry, Only the strongest will survive. Culture

Our Services Catering/ Corporate events. Delivery Stores We will offer a variety, Of catering options, also integrating our corporate colander celebrating different holidays. Catering/ Corporate events. With our own delivery service, we will no longer depend on the reliability of strangers. Delivery Stores 25-50 Stores Across Texas Austin. DFW. Houston. Each Store will have the ability to provide our products to partner with any business in the area, weather it be providing bulk ice creams for different chains, or catering for specific schools or corporations. Each store will have its own delivery service, in which customers can order online or over the phone and pay, our drivers and people on deliveries will represent us as a company and our image. Catering will be a very fun part of our services, from national ice cream day, to birthdays and corporate events, our company will take this opportunity to build relationships with the community and offer the best service and quality food for our people.

Value Propisition Quality A key step for us is to ensure we are always using a quality, driven mindset, Providing the top quality in every aspect. Quality

Four new positions Director of hospitality Handles all matters hospitality, and customer relations Director of P.R. Training, team member relations, guiding, and development Manufactoring director Oversees mass product manufacturing as well as vendor relations. Technical Director Oversees all the technical aspects of our store.

With a big focus on the customer experience, we will target our main demographics we have now, but capitalize on the opportunities we are missing today. The customer is King

Customer Relations Through loyalty rewards, birthday specials, and lots of other perks we will build lasting relationships with our customers using incentives to secure their return and word of mouth advertising.

Key activites Getting organized Put what we have to the test The first step in our journey is to get organized Put what we have to the test Put it in motion, once we have our materials down its time to put them into practice. Service, Quality, etc Go Nuclear! Creating partnerships and relationships with retail stores, family owned restaurants and quick stop shops, that represent our values, making a nucleus where our product and values can be represented far from our stores alone. Get involved with the community Holding charity events and getting involved with our community will strengthen our bond with our people and give us a better bakcing.

Revenue streams 01 02 03 04 In store sales Including the drive through , will be 60% of revenue. 01 Catering community, and corporate events Catering will make up 10% of instore revenue 02 Partnerships Key partnerships with retail stores, and local businesses will help us build a strong source of revenue. 20% 03 04 Property Purchasing and leasing out properties is also an opportunity, 10%

Key resources. The best in the world. Our stores Our people. Vendors Partnerships Suppliers etc. Vendors

Value Driven Value With a focus on a premium Value In every aspect of our company and with a high degree of personalized service. We can attract top talent top partnerships, and partners and build a lasting impression on the world. Fixed costs, all Local rent or leases, employee salaries, and basic services

World Domination We are going Global! 20?? Maybe one day.

TimeLine Layout 2028 2018 2019 2022 2024 2026 Establish a strong presence in the community, Have a final draft of all training, charts and be fully organized. Start opening HLA 2 move into new space put all practice into action. Have 4-5 stores operating at full capacity. By this point we would have found our hedgehog concept Have established relationships with retail chains and start building the HLA Empire Have 10-15 Stores Fully operational Have a headquarters and warehouses to mass distribute products Have at least 15 stores that are fully operational.