CIPS GLOBAL REACH STRATEGY 2014 - 2017 Chris Gallagher, Strategic Development Director Presentation to Congress March 2013

Why does CIPS need to expand globally? UK market mature and steady Dynamic growth of new / emerging markets Push / Pull effect CIPS the only real international standard Biggest of our kind in the world Distance is dead – growth goes Global!

International Growth (*started in 2004) UK NON UK 2004 2013 2017 Revenue 83% 45% 35% 17% 55% 65% Community 77% 33% 20% 23% 67% 80% * £50m revenue from £23m in 5 years!

GDP $2009 TOTAL WORLD INCOME $62,910 TR USA Euro Area (EU27) Asia Pac Latin America Central/Eastern Europe MENA Sub Saharan Africa Rest of the World $ 14,119 TR $ 12,190 TR $ 7,603 TR $ 4,803 TR $ 3,710 TR $ 2,360 TR $ 1,060 TR $17,038 TR

Maturity/Influence potential Principles for Growth Country Satellites Regional Hubs Strategic Hub / Satellite Maturity/Influence potential Export Model Agency Model Tactical Opportunist Value Potential

Strategic Hub / Satellite Model Satellites U K / R O W A s i a P c f r M E N Group ROW West East Africa South Middle North UK China Australasia Hubs

Country and Hub Model COUNTRY HUB Focus on tailored activities for environment Provides practical support and guidance to countries Critical mass of members, circa. 1,000 + Overarching leadership and management Mandate to Professionalise Key account management Small serviced economic office Small expert business team Team of 5 – 9 people Regional Advocacy & PR for profession Led by General Manager Led by Regional MD

We need your help …. Is the geography right? How can we enhance the country hub / models ? What are the key challenges to overcome ? One size fits all or customised to market ? What are the opportunities ?