I think a highly feasible idea that solves a lot of problems I think a highly feasible idea that solves a lot of problems. No one wants a misrepresentation of data so blockchain works for this. I do need some more information on the specifics of the blockchain implementation. Very nice work. 85/100

LINK: Your blockchain middle-man Mike Balestrino, Julio Fu, Seina Udagawa, Amir Zur

Current inefficiencies Universities need the best talent but can’t pro-actively reach the best students Universities Sends the scores to universities and charges extra if students want to send scores to more than five schools GMAC Students apply to universities and need to gather information from different sources Students “The computer-adaptive GMAT costs $250 a pop and if a test taker wants to send the results to more than five schools - $28 charge for each score report” Some data…

Unmet need GMAC Students Schools Other applications Administrative inefficiency – using the same method to share scores for years GMAC For students: it takes a lot of time and steps to get GMAT scores, expensive if you want to send to more than 5 schools Students Takes a lot of time to get the documents and test scores – transcripts, GMAT/Toefl scores, Some documents have to be send via regular mail Schools Can also apply to the SAT and GRE tests (or any standardized tests), Linkedin, companies that need to verify applicant’s credentials and more Other applications

01 02 03 04 Our solution Middleman Being the middleman Between schools and organizations – starting with GMAC Being the middleman 02 Incentives for students to upload their data so they can stay up to date with scholarship offerings, recruiting events and be on their favorite schools rader One stop shop for students 03 SaaS GMAC and other organizations will use our software to post scores of students SaaS - Subscription based 04 Taking care of our students Once we have all the data, we will send your transcripts, scores and other documents to the right organization in no time We send the scores to schools

How it works  Blockchain! The foundation of this venture is the platform upon which it operates. By enabling blockchain technology, we can seamlessly connect our consumers by acting as an essential, market-enabling intermediary. ETHEREUM PLATFORM ECOSYSTEM Application Development Develop data storage application that securely stores data Example: HydraChain Historical Data Upload Build historical data repository sourced from customers Example: SafeEther Dynamic Data Storage Automate new data entry for sustained operating model Example: freeftopia ‘Big Data’ Intelligence Deliver key insights to customers as value-added services Example: CETAS

Our target audience Successful implementation requires adoption by both our primary and secondary audiences, meaning we must be well positioned to deliver on our two-tiered value proposition. Primary Audience Secondary Audience Reduce costs through administrative relief Enable focus on core competencies Testing Centers Enable quick and easy data storage Provide consolidated personal “file” cabinet Students Enable more proactive marketing through analytic insights Build broader, more connected target market Colleges & Universities Reduce application throughput time Pre-validated data points (e.g., replace cost of background checks) Employers Marketplace positioning is critical to becoming a value-added service provider for both primary and secondary audiences!

The competitive landscape As with any new venture, we need to be wary of incumbents, new entrants, and ourselves! The competitive landscape is relatively open, but we must act swiftly to prove our value. The Status Quo Rationale: It’s not broken, so why fix it? Mitigation: You don’t want to miss the “next big thing!” Plus, you can focus efforts and resources on your core competencies Target Audience Rationale: Why do we need you? Mitigation: Why not improve with a positive NPV? You can reduce the admin. burden and improve market intel. while reducing costs Ethereum (etc.) Rationale: We already have this technology and can do it better! Mitigation: Let’s work together! Supporting your goal to be the preeminent blockchain platform Ourselves! Rationale: If we build it, will they will come? Mitigation: PROVE IT! Focus efforts on product development and sales & marketing A successful competitive defense relies on an effective value-proposition offense!

Fee for the analytics: $0.2MM/year * 6K = $1.2BN market potential The business model Schools Fee for the analytics: $0.2MM/year * 6K = $1.2BN market potential Students Free for students but incentivize them to sign up on our platform GMAC Subscription of $4MM/year Roughly 260K tests taken every year 600,415 score reports to graduate-level management programs across the globe (2015) Cost: At the test center before you take the test, you can select up to five programs to receive your score reports at no additional charge. If you reinstate your scores, they will be sent to the schools that you selected right before you took the test. Any score reports ordered after test day require a US$28 fee for each report. GMAT: Collected 87.7 million in fees in 2012 Spent$45.7 million to administer the test Roughly: out of 600K test takers - half will send one additional report: 8.4MM  in revenue = company gross profit = 49% So anything below 4MM is affordable for this service for GMAC Roughly 800 MBA programs in US

The revenue projection 2021 2020 $81MM $64MM 300 US MBAs 2000 Worldwide MBAs 2500 Worldwide MBAs+ other graduate schools Top 30 US MBAs 2019 Revenue In $MM $13MM +15.2% Increase 2018 Cost in $MM $5MM +5% Increase $6MM $10MM $28MM $35 MM 2017: GMAC fee: 4MM School fee: $30K/year Revenue: Top 30 US schools + Fee from GMAC Cost: Software creation($2MM) , Sales + Marketing($1.5MM), Maintenance($1MM), Workforce($0.5MM), Other ($1MM) 2018: Revenue: Expand to 300 US MBA schools + Fee from GMAC Cost: Sales+ Marketing($5MM), Maintenance ($1.5MM), Workforce ($1M), Other ($2.5MM) 2019: Revenue: Expand to 2000 European + Asian MBA schools + Fee from GMAC Cost: Sales+ Marketing($10MM), Maintenance ($5MM), Workforce ($10M), Other ($3MM) 2020: Revenue: Expand to 2500 MBA programs worldwide, other test companies Cost: Sales + Marketing ($10MM), Maintenance ($5MM), Workforce ($15M), Other ($5MM)

Go-to-Market Strategy Launching Massification Develop the initial network within the top 20 schools in the country No registration fee is required Start campaign to reach out to the whole US market and become the first option for student profiles Pilot Internationalization Partner with GMAC to launch the first pilot with the original customer student base and their current test options Assess new markets like Europe, Asia and/or Latin America

Expansion model Growth Focus on expanding the model into new tests (e.g. GRE) and schools (i.e. not only in the US, or online certificates) Partnerships Develop relationships with new relevant business partners in the academics field (e.g. Coursera) New Ventures Develop new and more accurate credit scores, background checks when reaching a stable number of users, customers, and partners

$1.5MM $1MM $300K $150K Our ask - Funding uses Requesting $3MM in funding to develop a platform and establish the business within Top US business schools Software development Cost of development for our main platform for the first year $1.5MM Sales & Marketing Marketing cost to Top 30 US MBAs $1MM Workforce The cofounders will be paid zero for the first year $300K Other Administrative Costs $150K