HOSTED BY Mike Bender KC Remick GUESTS Tracie Russ Hector Granado

Planograms (1 Slide: Panoramic View) There have been many questions about POG and the process from creation to implementation. What can you share about the flow/process of the POG and ownership at each step of the process? How will future POG’s be influenced by store level sales? How will DeCA make POGs available to industry? Downloadable site, Store level Industry experience building planograms is crucial in driving results. What role do you see industry playing moving forward? Once the POGs are set at store level, how are changes requested and implemented? What are the expectations of industry in terms of resets moving forward?

Pricing and Savings (2 Slides: Yes Savings w/ Image Items; Save More Tag) As you develop and leverage the variable pricing methodology, what measures and criteria are you utilizing? CONUS & OCONUS Pricing affects multiple facets of the business from creating shelf signs to advertisements and to allocating inventory by distributor to meet demand. What visibility can you share with industry regarding shelf pricing so that we can communicate most effectively with the patrons and ensure that stores have adequate inventories? What business results and impact can you can share from the categories and items for which you’ve implemented variable pricing? Describe some of the challenges you face when leveraging a variable pricing strategy. What role can industry play in helping better understand the elasticity by brand?

Pricing and Savings (2 Slides: with Yes Savings, Image Items, Save More Tag) As you develop and leverage the variable pricing methodology, what measures and criteria are you utilizing? CONUS & OCONUS Pricing affects multiple facets of the business from creating shelf signs to advertisements and to allocating inventory by distributor to meet demand. What visibility can you share with industry regarding shelf pricing so that we can communicate most effectively with the patrons and ensure that stores have adequate inventories? What business results and impact can you can share from the categories and items for which you’ve implemented variable pricing? Describe some of the challenges you face when leveraging a variable pricing strategy.

CPI Process: (2 slides: pictures of aisles, Sales & Promotions) What successes and learnings can you share from the Wave One CPI agreements? What is the process for ensuring that CPI agreements and expectations are shared with the promotions team to ensure seamless alignment? How is the renewal process of Wave 1 CPI agreements going? If there is one thing you would like to communicate to industry about CPI, then what would it be?

CPI Process: (2 slides: pictures of aisles, Sales & Promotions) What successes and learnings can you share from the Wave One CPI agreements? What is the process for ensuring that CPI agreements and expectations are shared with the promotions team to ensure seamless alignment? How is the renewal process of Wave 1 CPI agreements going? If there is one thing you would like to communicate to industry about CPI, then what would it be?

Joint Business Planning: (1 Slide: charts, matrix) Most top retailers develop Joint Business Plans with their manufacturers. What is the future of the JBP at DeCA? What categories? When do you anticipate finalizing next steps as to when we will have a formalized process in place?   Has there been any thought to including a JBP into the CPI process?

How can industry better support Sales and Promotions? General Questions (5 slides): Joint Promotions Commissary Brands Summertime Shopping, Self Bagging Lanes Bringing it All Together for our Patrons)   How can industry better support Sales and Promotions? We hear that you are developing several concurrent initiatives to create excitement for patrons. Please share some of those ideas:

How can industry better support Sales and Promotions? General Questions (5 slides): Joint Promotions Commissary Brands Summertime Shopping, Self Bagging Lanes Bringing it All Together for our Patrons)   How can industry better support Sales and Promotions? We hear that you are developing several concurrent initiatives to create excitement for patrons. Please share some of those ideas:

How can industry better support Sales and Promotions? General Questions (5 slides): Joint Promotions Commissary Brands Summertime Shopping, Self Bagging Lanes Bringing it All Together for our Patrons)   How can industry better support Sales and Promotions? We hear that you are developing several concurrent initiatives to create excitement for patrons. Please share some of those ideas:

How can industry better support Sales and Promotions? General Questions (5 slides): Joint Promotions Commissary Brands Summertime Shopping, Self Bagging Lanes Bringing it All Together for our Patrons)   How can industry better support Sales and Promotions? We hear that you are developing several concurrent initiatives to create excitement for patrons. Please share some of those ideas:

How can industry better support Sales and Promotions? General Questions (5 slides): Joint Promotions Commissary Brands Summertime Shopping, Self Bagging Lanes Bringing it All Together for our Patrons)   How can industry better support Sales and Promotions? We hear that you are developing several concurrent initiatives to create excitement for patrons. Please share some of those ideas: