Monopolize Your Market and Eliminate The Competition! Marketing Executive: Timothy Geiger

Timothy Geiger is a very experienced marketing manager and devoted team leader. With over 20 years of management leadership. You will see how the back shop will exceed an absorption rate of over 85% and push 100% with the partial evidence you are about to see. You ask how is he going to do this? By extracting and populating intelligence from over 32 databases including: IRS Bureau of Labor and statistics Us census Leverage the layers of information for the greatest marketing efficiency Competitive analysis that is unmatched by large advertising firms Customer-relationship development through lubricants Selling finance and insurance products that drive car owners to the dealership service department. Retaining existing customers. Your organization will grow and profit, because he does not fail. He has excelled internationally in sports as a young adult and has carried that mentality all through life and business with a 100% commitment to success!

Monopolize Your Market and Eliminate The Competition! Monopolize Your Market and Eliminate The Competition! Local Market Intelligence Profiling Automotive Group Orlando DMA

In Business, His Knowledge Is Powerful. You Will: Properly allocate recourses against the market opportunities Gain a competitive edge in a highly competitive market Capture savings Generate efficiency Make decisions with confidence Acquire new customers in all departments with cross communications. Deliver a consistent feel and message with the common goal keep and grow your dealership customer base. Management Objective 1

Intelligence Profiling For Success Identify High Value Prospects & Marketing Opportunities Determine How Best to Communicate to Prospects & Opportunities Create A Competitive Edge Develop Efficiencies & Cost Savings Higher Sales and Profits … Guaranteed! 2

Orlando DMAFull Market SurveyAdults 18+ Household currently owns a Chrysler or Dodge or Jeep Indentify High Value Prospects 3 Preliminary Strategies Utilize information identify clusters of high value prospects on a geographical and marketing basis Utilize information to formulate media & marketing strategy

Orlando DMAFull Market SurveyAdults 18+ Household currently owns a Chrysler or Dodge or Jeep Preliminary Strategies Utilize information identify clusters of high value prospects on a geographical and marketing basis Indentify High Value Prospects 4 Utilize information to formulate media & marketing strategy

Income Marital Status Employment – White vs. Blue Employment – Job description Employment Status Employment – Commute Times Sex Education Home – Own Vs. Rent Home Value Roads Traveled Miles Traveled Lifestyle – Events Attended Lifestyle – Activities Participated In Principal Decision Maker - Category Buying Patterns – Primary Reason Choose Dealer Buying Patterns – Miles Driven to Dealer Buying Patterns – What HH Plans to spend On New Vehicle Buying Patterns – What HH Plans to spend On Used Vehicle Buying Patterns – What HH Plans to spend On Lease Vehicle Buying Patterns – New Vehicle HH Intends to Buy by Type Buying Patterns – # of Vehicles in HH Buying Patterns – Internet Sites Shopped Currently Owns-Other Identifying Characteristics – Partial List Orlando DMAFull Market SurveyAdults 18+ Household currently owns a Chrysler or Dodge or Jeep Layering High Value Prospects 5

Trending Target Activity Over Time Theme Consumer Expenditure Five Year Projections (2016) Detail Average Expenditure Transportation New Vehicle Purchase New Car Purchased by Carrier Route Theme Consumer Expenditure Current Year Expenditures (2011) Detail Average Expenditure Transportation New Vehicle Purchase New Car Purchased by Carrier Route Preliminary Strategies Geographically identify areas in and around the dealership that present growth opportunities Geographically identify areas in and around the dealership that present instability Indentify High Value Customer Prospects 6 SUBJECT SITE

New Truck Purchases Used Car Purchases Used Truck Purchase Vehicle Service & Maintenance Vehicle Body Repair Other Business Mapping Category Activity – Partial List DMA Trade Area Zip Code Block group Indentify High Value Business Opportunities 7

Charting Activity – Demographics - Partial List Carrier Route Example OTHER GEOGRAPHIES DMA Trade Area Zip Code Block Group FUNCTIONALITY Establish value of a particular geography against other high value geographies Program Management Tool - i.e. Product Mix to advertise Unique insights about particular high value geographies Indentify High Value Marketing Opportunities 8

Spending Activity – Identify Repair & Buyers Carrier Route Example – Partial List Knowledge Turned to Profits Know what message to deliver to what carrier route and block group at the lowest possible cost across all media mix. First carrier rout is 122% above average to purchase a new vehicle First carrier rout is 82% above average to purchase a used vehicle First carrier route is spending over $256,000 on auto repair compared to the 2 nd route. This only a very small sample of capability with extreme accuracy. Indentify High Value Targeted Customers 9

Building Brand Loyalty Orlando DMAFull Market SurveyAdults 18+ Household currently owns a Chrysler or Dodge or Jeep Preliminary Strategies Expand your Customer base and build loyalty 1010 Pull Competitors Customers

Communicating To Target Customers Orlando DMAFull Market SurveyAdults 18+ Household currently owns a Chrysler or Dodge or Jeep 1 Preliminary Strategies Efficiency buying by finding the target client in low cost, high return marketing mix. Utilize information as a negotiation tool for media buying.

Increase Reach and Frequency with Efficiency TV – Broadcast TV – Cable TV – Programming TV – Impact Studies Radio – Stations Radio – Formats Radio – Dayparts Radio - Impact Studies Perform comparisons by every media – Partial List Newspapers Newspaper – Section Read Newspaper – Read Yesterday Newspaper – Weeklies Mail Advertising Monthly Publications Internet Studies Yellow Pages Orlando DMAFull Market SurveyAdults 18+ Household currently owns a Chrysler or Dodge or Jeep 1212 Efficiency buying by finding the target client in low cost, high return marketing mix.

Getting A Competitive Edge PRIMARY Greenway Chrysler/Dodge/Jeep Central Florida Chrysler/Dodge/Jeep Orlando Chrysler/Dodge/Jeep Bob Dance Dodge Daytona International AutoMall Know your competition better than they know themselves. By performing a very detailed competitive analysis on local competitors You will maximize your strengths and their weaknesses. Results- improved market share by converting service & sales from competition to your dealership. Dealer List SECONDARY - Partial Bill Heard Chevrolet Bill Ray Nissan CarMax Central Florida Toyota Coggin Chevrolet Coggin Honda Courtesy Auto Group Greenway Ford 1313

Getting A Competitive Edge Know where the competition customers are to convert Orlando DMAFull Market SurveyAdults 18+ Household plans to shop Greenway Chrysler/Dodge/Jeep or Central Florida Chrysler/Dodge/Jeep Preliminary Strategies Utilize information to purchase radio stations that competitors customers listen Purchase high value competitors stations to pull their customers.

Develop Efficiencies & Cost Savings Example of Creating Efficiency & Savings with TV Buying Auto Service Center In St. Louis 1515 Budget: $87,000 Target: 58% Freq:8 times TRP: 724 CCP: Never less than $ Budget: $87,000 Target: 93% Freq:26 times TRP: 2388 CCP: $36.40 Before: Automotive National Media House After: Results: Over 4 times more efficient with greater targeted penetration and many more times viewed resulting in unmatched sales.

Success You have a professional that brings more research capability, team leadership, internet marketing, traditional media and evidence that truly shows your business will grow and excel from the following: By extracting and layering intelligence from over 32 databases including: IRS Bureau of Labor and statistics Us census Leverage the layers of information for the greatest marketing efficiency Competitive analysis that is unmatched by large advertising firms Customer-relationship development through lubricants Selling finance and insurance products that drive car owners to the dealership service department. Retaining existing service customers. Build Brand Loyalty Grow Your Business with Fortune 500 Level Marketing Timothy Geiger 850 Collegeville Rd. Collegeville PA, Cell: