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The Customer – The Pain Points Looking to condense a text Pearson Custom as the solution to the customer’s problem

The Customer – The Pain Points To cherry pick from multiple texts where no single suitable texts exists Pearson Custom as the solution to the customer’s problem

The Customer – The Pain Points Doesn’t have time to create own materials or use a text that doesn’t support his students. Pearson Custom as the solution to the customer’s problem

The Customer – The Pain Points Spending a lot of time looking for the right content The finder/quest/quality/search Pearson Custom as the solution to the customer’s problem

The Customer – The Pain Points Unable to find the materials she/he is looking for Pearson Custom as the solution to the customer’s problem

The Customer – The Pain Points Looking for a way to enhance student engagement Pearson Custom as the solution to the customer’s problem

The Customer – The Pain Points Looking for materials that precisely reflect his teaching style Pearson Custom as the solution to the customer’s problem

Passionate about teaching The Customer – The Pain Points Is passionate about teaching and wants materials that reflect his/her teaching style Pearson Custom as the solution to the customer’s problem

The Customer – The Pain Points Teaches very large sections and needs a solution that will better support his/her students Pearson Custom as the solution to the customer’s problem