Super Bowl 52 FUN FACTS

$22 million New England Patriots’ QB Tom Brady was the 8th highest paid quarterback in the NFL, earning $22 million this season.

$7.3 million Philadelphia Eagles’ quarterback Carson Wentz, last year’s #2 pick in the NFL Draft, was the league’s 24th highest paid quarterback this season, earning over $7 million in salary.

$7.6 million Ranked one spot ahead of Wentz in terms of 2018 compensation is Nick Foles, the Eagles’ backup QB. Foles, who will start in the Super Bowl in place of an injured Carson Wentz, will earn $7.6 million. Combined, the two will earn $7 million less than Brady this year.

$26.5 million Matthew Stafford, quarterback for the Detroit Lions, was the NFL’s top paid quarterback this season, earning $26.5 million

71,795 The capacity of U.S. Bank Stadium, the $1.2 billion home to the Minnesota Vikings and this year’s Super Bowl site, is 66,655

$220 million US Bank will pay a reported $220 million for the naming rights to the home of the Minnesota Vikings

17.5% The NFL distributes 17.5% of available tickets to each participating team (Philadelphia and New England)…the league keeps 25% and the host team (Minnesota Vikings) receive 5% of the overall inventory (serving as an incentive for building new NFL stadiums)

111.3 million Over 111 million viewers tuned in to see the New England Patriots’ epic comeback win vs. the Atlanta Falcons in last year’s Super Bowl. That number represents the 4th largest audience in Super Bowl history.

172 million Lady Gaga’s halftime performance at last year’s Super Bowl drew 117.5 million viewers, 2nd most all-time (behind Katy Perry’s 2015 halftime show). However, including digital platforms, Lady Gaga’s Super Bowl halftime pulled in a staggering 172 million viewers, a new record.

$10 million The NFL paid an estimated $10 million on the production of last year’s half-time show starring Lady Gaga. Some analysts suggest this year’s show, starring Justin Timberlake, will surpass that figure.

$0 However, Justin Timberlake will not be paid by the NFL for his half-time performance during the Big Game. The NFL does not pay any performers for half-time shows.

1000% That’s not to say artists don’t benfit from performing at Super Bowl halftime. After last year’s half-time performance, sales of Lady Gaga’s music surged by a whopping 1,000%.

23 23 different stadiums have played host to the Super Bowl over the years. New Orleans has been the site of the Big Game 10 different times, more than any other city.

40% After the Minnesota Vikings lost to the Eagles in the NFC Championship Game, Super Bowl ticket prices quickly dropped 40%

$6,777 Yet, according to TicketIQ, the asking price for tickets to Super Bowl LII in Minneapolis are at $6,777, an all-time high

$87.57 Fans attending Super Bowl 50 at Levi’s Stadium in San Francisco spent an average of nearly $90 per person on food and drinks inside the stadium.

27,000 Those fans ate 27,000 hot dogs…1,000 of which were vegan and also consumed 1,000 crab sandwiches

$64.71 Concessions aren’t the only expensive Super Bowl item. Fans attending Super Bowl 50 at Levi’s Stadium in San Francisco spent an average of nearly $65 per person on souvenirs inside the stadium.

180 Super Bowl LII will be broadcast in 180 different countries around the world and in 25 different languages

1.5 million On average, 1.5 million people call in sick to work the day after the Super Bowl. In a creative marketing effort, Heinz (makers of the popular ketchup brand) created a petition to convert the Monday following last year’s Super Bowl to a National Holiday.

2 The Super Bowl is the second highest day of food consumption in the United States next to the Thanksgiving holiday

62% Super Bowl Sunday is the most popular grilling day of winter with 62% of BBQ owners firing up their grills for the Big Game!

#1 Vegetables at a Super Bowl party? That's right! In fact, the healthy treat is the top food eaten in homes during Super Bowl. However, various forms of dips are also a favorite among Super Bowl snackers with 32% saying they plan on eating some form of the snack.

1.33 billion The National Chicken Council predicts Americans will eat 1.33 billion chicken wings during Super Bowl LI weekend, almost 30 million more wings that were eaten during the 2016 Super Bowl!

338 The weight of 1.33 billion wings would come in at roughly 166.25 million pounds, or 338 times more than the combined weight of every player on a NFL roster.

11,000 The Super Bowl is the biggest day of the year for Pizza Hut. This year they expect to sell more than 2 million pizzas. To prepare, the pizza chain will hire an estimated 11,000 people to help cook and deliver its pies to hungry Super Bowl fans.

17 The number of people, on average, at a typical Super Bowl party is 17. How many will be at yours?

$82.19 Last year, viewers spent $82.19 on food, décor and team apparel for the Super Bowl according to the National Retail Federation.

8.6 million Also according to the NRF, Americans purchased 8.6 million new televisions in the lead up to the 2016 Super Bowl.

$700,000 The average cost of a 30 second commercial during a national TV broadcast of a NFL game during the regular season is $700,000

$5 million The average cost of a 30 second Super Bowl spot this year is $5 million. Nick Foles, the backup Eagles QB who will start in the Super Bowl, earned a base salary of $1 million this season (although total compensation exceeded $7 million).

78% 78% of fans would rather watch the Super Bowl with commercials. 70% will pay attention to ads before the game and 45% will seek out ads before kickoff (A 350% increase since 2010).

52% Post-game, viewers are as likely to talk about Super Bowl ads as they are plays. More than half (52%) will re-watch ads after the game.

105% Viewers are 105% more likely to "like" on Facebook a brand that advertised in the game vs. a team that played in the game.

125K – 1M The number of Super Bowl visitors expected to descend upon the Twin Cities for the Super Bowl ranges from 125K to 1 million, depending on who you ask. Even with a safe, conservative estimate of 125-150K, the area economy would inevitably enjoy a nice boost.

$400 million One estimate suggests the Super Bowl will bring $400 million in visitor spending to the Minneapolis / St. Paull area economy as fans flock to the city and spend money on hotels, food and entertainment

$50,000 The Vince Lombardi Trophy, awarded to the Super Bowl winner, costs $50,000 to and its iconic design is featured in the Super Bowl logo. Tiffany’s has been producing the trophy since the first Super Bowl way back in 1967.

$4 billion According to the American Gaming Association, sports fans will wager more than $4 billion in bets for this year’s Super Bowl. An estimated 97% of those bets will be made illegally.

Discussion Questions, Fun Facts & Trivia

Trivia Question Only three state capital cities have played host to a Super Bowl. Who are they?

Trivia Answer The 2012 Super Bowl was hosted by Indianapolis. Until this year, Atlanta is the only other state capital to host a Super Bowl (in 1994 and again in 2000).

Trivia Question Why does each Super Bowl contain a unique set of roman numerals in the game’s name?

Trivia Answer The Super Bowl is measured in Roman numerals because a football season runs over two calendar years

Trivia Question Only four NFL teams have NEVER played in a Super Bowl. Who are they?

Trivia Answer The Detroit Lions, Cleveland Browns, Jacksonville Jaguars and Houston Texans have never appeared in the Super Bowl.

Fun Facts! According to msn.com, today’s Super Bowl rings cost an estimated $6,000 to make on average (and are worth far more on the open market as collectors' items). Compare that to the average NFL salary in 1958 which was $10,000.

Show of Hands: * How many plan to watch the game? * How many will watch on a mobile device? * How many will watch with friends? * How many will attend a party or gathering? * How many will buy food or snacks?

Questions for Class Discussion Why does the NFL bring in “big name” performers (like Lady Gaga, Bruno Mars and Justin Timberlake) for the Super Bowl halftime show? Can you name five other performers who have played the halftime show in the past?

Questions for Class Discussion What are naming rights? Why do companies invest in naming rights? How do you think hosting the Super Bowl in a stadium bearing the name “U.S. Bank” might benefit the company and their brand?

Questions for Class Discussion Hosting a mega-event like the Super Bowl is a massive undertaking for a host city like Minneapolis. Come up with a list of factors the city must consider when planning an event like this to insure a successful event (security, staffing, lodging, safety etc).

Questions for Class Discussion Based on the figures you just saw, the Super Bowl is obviously big business. What types of companies stand to gain the most during the Super Bowl from a sales perspective?

Questions for Class Discussion Why is viewership an important figure to consider? Who are those numbers important to?

Questions for Class Discussion Why do you think CBS is charging so much for a 30 second advertisement during the game? Why would a company spend that much (in some cases purchasing more than one ad slot)?

Questions for Class Discussion The concept of “ambush marketing” was not addressed in the previous slides. What is ambush marketing and why is it relevant when it comes to discussing the business of the Super Bowl?

Questions for Class Discussion Do you think Super Bowl advertisers invest only in the cost of the advertisement during the game or do they spend more money on tying other promotions to the Big Game as well? Can you think of an examples?

Questions for Class Discussion Who do you think will win Super Bowl LII???