Amateur Sports vs. Professional Sports

Amateur Sports Amateur athlete: a person who does not get paid to play a sport High school College recreational player Amateur sporting events attract a large number of fans, attention, and money.

Amateur Sports: High School In many communities, high school sports are a source of pride and part of tradition. Regional influences affect the popularity of sports in the United States.

Amateur Sports – High School The goal of the National Federation of State High Schools Association (NFHS) make sure that students benefit from a balanced educational and athletic experience.

Amateur Sports – College and University Sporting events at the college level are very popular and extremely competitive in all regions. The National Collegiate Athletic Association (NCAA) posts its guidelines and rules on its Web site at www.ncaa.org. NCAA: a national organization that governs college athletics and oversees important decisions pertaining to athletics http://www.ncaa.org/championships/marketing/ncaa-licensing-program-faqs

Professional Sports Professional athlete: an athlete that has the will and ability to earn an income from a particular sport The income of a professional athlete is paid for by his or her employer, who is the team or organization. Professional athletes also have the opportunity to earn income from endorsements.

Professional Sports Teams in professional sports are considered fully functional businesses. It is the main purpose of teams to get the best players in order to win events and attract fans who will purchase tickets and merchandise.

Activity Select your favorite amateur sports team and your favorite professional team Compare and contrast! Number of players Money spent Revenue Ticket Sales Attendance at games

Women in Pro and Amateur Sports The status of women in sports has advanced in the 20th century. As early as 1932, Olympic gold medalist Mildred “Babe” Didrikson Zaharias not only excelled at most sports, she was also an impressive sports promoter. On June 23, 1972, the enactment of Title IX, the Education Amendment, advanced girls’ participation in sports. Title IX: a law that bans gender discrimination in schools that receive federal funds

Marketing Women's Sports Activity Women’s Soccer Women’s Basketball Women’s Tennis Women’s Golf Women’s Motorsports Women’s Hockey Instructions: Fill your half poster board! Find information regarding the following: History Size of organization Finances Compare to males equivalent Marketing Efforts

International Sports Marketing

Marketing Sports Internationally Marketing sports internationally can be challenging due to cultural differences in markets Must adapt marketing efforts to new markets Worlds most popular sports…. Soccer (aka football) Cricket Requires help from the experts

International S&E Pioneers David Stern is the NBA commissioner who is responsible for positioning the NBA as a global brand. He opened international NBA offices in Barcelona, Hong Kong, London, Melbourne, Mexico City, Miami, Paris, Singapore, Taiwan, Tokyo, and Toronto.

International Pioneers Mark McCormack founded International Management Group (IMG) the largest sport marketing agency in the world.

International Sport Events Olympics X-Games Both feature both amateur and professional athletes

Olympic Sports The modern Olympic Games were revived in 1890. Winter Olympics established in 1924 The International Olympic Committee (IOC) plans the games and oversees issues and decisions. The Amateur Rule Previously only amateur athletes were allowed to participate in Olympic games Overturned in 1986 games are now open to all athletes

Getting the Bid Marketing the Host Your competition: Olympic Committee looks for host cities who… Have venues or space for potential venues for athletic events Water events, indoor, outdoor Infrastructure Is it big enough? Is it capable of handling international travel? Positive Media Coverage https://www.2024boston.org/mission Citizens willing to pay Your competition: Rome, Hamburg, Paris, Boston, Nairobi, Casablanca, Doha, Delhi, Thailand/Malaysia, St. Petersburg, Kiev, Budapest, Istanbul, Baku, Los Angeles, Washington D.C, San Francisco

Paralympics The Paralympic Games are Olympic-style games for athletes with disabilities. In 1968, Eunice Kennedy Shriver organized the first International Special Olympic Games. 1 million people in more than 200 programs in more than 150 countries.

The X Games Extreme Sports Extreme sports: sports that involve nontraditional, daring methods of athletic competition Extreme Sports are commonly used to promote other products Energy Drinks Clothing X Games began in 1995 International Extreme Sporting event Winter X Games began in 2002

Olympics Project 2024 Olympics in South Africa! Groups of 3 Select a city! Write your selection on the board!