What’s worked; What’s next…. Marketing Overview What’s worked; What’s next…. October 24-26, 2013 Vicon Annual Sales Meeting

Web Traffic Year over Year: Oct. 1 – Sept. 30 Visits: 138,896 Unique Visitors: 77,313 New Visits: 53.5 % US Visits: 70,952 Visits: 156,890 12.96% Unique Visitors: 90,526 17.09% New Visits: 55.8% 3.71% US Visits: 76,581 -4.49% 2012 2013 October 24-26, 2013 Vicon Annual Sales Meeting

Web Traffic Year over Year: Oct. 1 – Sept. 30 Compared to 7% Increase for Year Prior! Visits: 138,896 Unique Visitors: 77,313 New Visits: 53.5 % US Visits: 70,952 Visits: 156,890 12.96% Unique Visitors: 90,526 17.09% New Visits: 55.8% 3.71% US Visits: 76,581 -4.49% 2012 2013 October 24-26, 2013 Vicon Annual Sales Meeting

Regional Sites Now Running www.vicon-security.mx www.vicon-security.co.uk www.vicon-security.de October 24-26, 2013 Vicon Annual Sales Meeting

ViconNet JUMP Downloads 39% from the US TOP Countries: US: 431 Mexico: 124 Germany: 41 UK: 39 Qatar: 36 Portugal: 26 Canada: 24 Israel: 22 Brazil: 22 Turkey: 20 India: 18 October 24-26, 2013 Vicon Annual Sales Meeting

Vicon Mobile – past 3 months Pageviews: 1402 Unique Pageviews: 1181 Average time spent on page: 2:03 Mobile Devices Unique Pageviews: 91 October 24-26, 2013 Vicon Annual Sales Meeting

Vicon Mobile YouTube Demo Highest view rate of any Vicon video October 24-26, 2013 Vicon Annual Sales Meeting

Vicon Annual Sales Meeting Print Ads Regular placement in BNP publications Vicon Mobile Professional Services ViconNet Zone Education Campaign October 24-26, 2013 Vicon Annual Sales Meeting

Vicon Annual Sales Meeting Education Campaign 1015 Unique Pageviews 519 Direct Entries – from campaign October 24-26, 2013 Vicon Annual Sales Meeting

Vicon Annual Sales Meeting SourceSecurity.com We “own” this spot. US: 12,146 impressions Intl: 42,333 impressions October 24-26, 2013 Vicon Annual Sales Meeting

Vicon Annual Sales Meeting SourceSecurity.com US Edition 481 unique page views Cameras: 150 Security Cameras: 139 V960 Dome: 135 IP Encoder: 104 ViconNet Zone: 91 Hemispheric Camera: 82 International (UK) Edition 3,314 unique page views Cameras: 828 DVRs: 603 Domes: 591 HD Express: 563 Software: 431 SurveyorVFT: 416 October 24-26, 2013 Vicon Annual Sales Meeting

American Jail Association Primary sponsor of AJA Site Skyscraper appears either left or right on EVERY page Rotated with only 5 other sponsors October 24-26, 2013 Vicon Annual Sales Meeting

Vicon Annual Sales Meeting Government Programs October 24-26, 2013 Vicon Annual Sales Meeting

Vicon Annual Sales Meeting Dedicated Web Pages October 24-26, 2013 Vicon Annual Sales Meeting

American Jail Association In the past month: 888 members have seen our ad 186 members have seen our company landing page October 24-26, 2013 Vicon Annual Sales Meeting

Vicon Annual Sales Meeting Small Trade Events IT Summit – Seattle, WA Pennsylvania Association of School Business Officials (PASBO) – Pittsburgh, PA ASIS Boston ASIS NYC Air Force Tech Expo – San Antonio Alabama Sheriff’s Conference Northeast Security Systems Contractors Expo (NSSCA) – Marlborough, MA Virginia School Plant Managers Association (VSPMA) – Norfolk, VA Border Security Expo – Phoenix, AZ College & University Police & Investigators Conference (CUPIC) – Fairfax, VA October 24-26, 2013 Vicon Annual Sales Meeting

Vicon Annual Sales Meeting Updated Print PSG – with HD Express HD Express marketing materials New ViconNet software brochure Camera Guide? Events Management? October 24-26, 2013 Vicon Annual Sales Meeting

Vicon Annual Sales Meeting New for 2014 AEC Program - BIM iPresent Sales Tool October 24-26, 2013 Vicon Annual Sales Meeting

Vicon Annual Sales Meeting New BIM Portal - ARCAT October 24-26, 2013 Vicon Annual Sales Meeting

Vicon Annual Sales Meeting Who’s Using ARCAT? October 24-26, 2013 Vicon Annual Sales Meeting

2.7 Million User Visits Per Year All Content developed by ARCAT expert specwriters and BIM developers SPECS All in the CSI 3-Part Format All in DOC, RTF, WP, Text and RFI All same font, size, spacing, indentations, etc. BIM All BIM objects developed by ARCAT so they have the same appearance and same level of technical content All in REVIT 2011, 2012, 2013 and 2014 formats October 24-26, 2013 Vicon Annual Sales Meeting

Reach A&Es NOT specifically looking for us 85% of the searches on ARCAT.com are by product…only 8% by manufacturer. Manufacturer searches Other searches PRODUCT SEARCHES October 24-26, 2013 Vicon Annual Sales Meeting

Advertising to A&E Community Magazines Full page monthly ads in 8 construction industry magazines Search Engine Advertising Google, Yahoo and 8 construction industry sites Trade Shows 20 x 30 booth at 5 major trade shows October 24-26, 2013 Vicon Annual Sales Meeting

#1 in Search for CSI Specs October 24-26, 2013 Vicon Annual Sales Meeting

Vicon Annual Sales Meeting iPresent Sales Tool Watch Video October 24-26, 2013 Vicon Annual Sales Meeting

Vicon Annual Sales Meeting Marketing Overview Thanks. Questions??? October 24-26, 2013 Vicon Annual Sales Meeting