Promoting the Big “I” Value Proposition

Big “I” Value Propositions IIABA Value Proposition: To provide members with a sustainable competitive advantage. Big I Advantage® Value Proposition: Big I Advantage® seeks to unite the 51 IIABA state associations in pursuing IIABA’s mission of creating a sustainable competitive advantage for members by deploying member agency buying and distribution power to develop innovative, member-exclusive and profitable products while supporting the advocacy efforts of IIABA.

Defining a Value Proposition Know Your Value Proposition: What are the greatest benefits in your state? What products/services do you have that are unique v. your competition?  

Defining a Value Proposition Know Your Value Proposition: What does national have that you can leverage in your backyard?  Best Practices? Ask an Expert? E&O?  Market Access?

Locating Sources independentagent.com or iiaba.net

Sending this Message to Prospects SMAC/Membership Creating a Member Recruitment Plan * Articles Email Campaigns Program Support Social Media Brochures & Flyers Marketing Materials Resources Webinars

Delivering Value to New Members Onboarding checklist * Specific Weekly activities weeks 1-12 Conference/Meeting Time E&O Volunteer engagement Volunteer mentor outreach schedule

Ongoing Messaging Membership Overview PPT* Talking Points Documents* Big “I” Professional Liability Big “I” Social Media Posts Trusted Choice® Resources* TrustedChoice.com/Agents Virtual University

Questions?