Chapter 9 Corporate/ multi-business strategy Digital Image PowerPoint to accompany: Cover image: © wssl/Thinkstock

learning objectives • know the golden rules for corporate strategy development • understand the reasons why organisations might diversify • know the four questions of corporate strategy • know how the corporate centre can create value in a corporation • know the different theoretical approaches to determining relatedness between business units in a diversified corporation • understand when unrelated diversification may be useful • know the advantages claimed for diversification and the evidence of the success of related and unrelated diversification • know the techniques available for assessing a corporate portfolio of businesses

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