Kat Van Fossen: Marketing and Customer Experience Strategist

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Presentation transcript:

Kat Van Fossen: Marketing and Customer Experience Strategist A classically trained marketer and expert in the Brand Experience with CPG, Retail and Technology experience EXPERTISE: CLIENT SIDE EXPERIENCE: VF Corporation ($13B apparel company): Director of Corporate Strategy – Direct to Consumer (2015-2016) Brand DNA and Positioning – craft a brand’s value proposition and brand persona to reflect its unique attributes Nature Made Vitamins ($1B Brand): Sr. Manager – Shopper Insights and Marketing (2012-2015) Consumer Journey Mapping – prioritize investments and technology roadmap against key consumer pain points Pepsico: Brand Manager (2010-2012) Shopper Marketing Manager (2009-2010) Consumer Insights Manager (2007-2009) Website and Retail Audit – evaluate a brand’s website or physical retail to maximize consumer engagement MBA from University of Chicago, Booth School of Business (2005 – 2007) Founder kat@theaspireagency.com 818.287.5240