Weekly Webinar Welcome to the Wednesday webinar! Please mute your audio connection upon logging in. For the first 10-15 mins we will discuss the topic at hand. Once we go through the presentation, we will open up for questions on what we just discussed. After there are no more questions, we will open questioning for ANY Digital resource subject. Please raise your hand in the taskbar or type your question in the questions box. Chad Jordan and John Musser SCI Digital Marketing website.request@sportclips.com

Webinar Instructions Please make sure to mute your audio connection. Submit questions through control panel.

iAPPS Training Guide STEP #1 STEP #2

Review Alerts You might know that our stores collect reviews at multiple places online, include Facebook, Google, Yelp and even on the local store websites. Your store has recently received feedback regarding a experience from a Client. To make sure you were aware of this review (and others), we have enrolled you in an alert system. If you are an iAPPS (we hope you are!), we encourage you to log in and respond politely to the review. If you are not an iAPPS admin or don’t know your log in information, please contact us so that we can assist you. If you choose to respond to the Client, please remember that we encourage TL’s to apply the “TAFY” principle to responses. TAFY stands for “Thanks, Acknowledge experience, Future Action, Yield.” For negative reviews, a response like this is appropriate: “Thanks for sharing your recent encounter with us. We certainly apologize that we did not deliver a championship experience to you on your most recent visit. Besides my apology, would you be willing to let me try to improve upon our performance? Please feel free to email me back or call me directly at XXX-XXXX.” We do not ask TL’s to respond to negative reviews in order to get the Client to ask for the original review to be deleted or for them to write a better one. As a matter of fact, Google and the other platforms refuse to remove reviews even if they are negative (and even if they are untrue!) Instead, we ask TL’s to respond to negative reviews because we believe that TL’s truly care about the experience their Clients (even currently unhappy ones) have and want to treat people the way they themselves want to be treated. We have been focusing on Client reviews all year long in our Wednesday Webinars, so if you would like more information, please feel free to join us for one of our upcoming sessions. You can find out more details and register at: www.sportclips.com/webinar

Review Alerts Although it is highly discouraged, you are able to opt out of these reviews. To disable your email address in the review notification process, please visit www.sportclips.com/optoutalerts Be sure to fill out the form completely.

Reviews for Online Directories Reviews are posted on your website as well as Facebook, Google, and more.

TO ADD ADDITIONAL USERS TO RECEIVE REVIEW ALERTS

Log into iAPPS Go to www.sportclips.com/admin and (always) log into the “Content Manager”

Go to the iAPPS Dashboard Once on the Content Manager page, select the iAPPS “Dashboard” menu option in the upper left hand corner.

Listings Tab on iAPPS Dashboard On the iAPPS Dashboard, labeled “Listings”. Click on the tab to access the Yext platform

Listings Tab on iAPPS Dashboard Select a store location. Open Listings tab will appear. Select to launch Yext.

Yext Platform Click on Reviews tab

Manage Notification Reviews in Yext Select “Manage Review Notifications”

Manage Notification Reviews in Yext Select “Create a new notification”

Manage Notification Reviews in Yext Select “Reviews”

Adding Notification for All Sites Choose New Reviews Add Filter for each Review Platform Site. If you want notifications for the “Big Three” you will have three attributes, one for each.

Adding Notification for a Specific Location Choose Location Add Filter for specific location Type Store# to being autofill. If you want notifications for the more than one location you will need to have tabs one for each.

Manage Notification Reviews in Yext Choose format of notifications

Manage Notification Reviews in Yext Choose frequency of notifications

Manage Notification Reviews in Yext Add user to notifications Email may not populate with user. Make sure to hit the “enter” key.

Manage Notification Reviews in Yext Use default email subject.

Manage Notification Reviews in Yext Save notification. Name notification to help you organize.

Manage Notification Reviews in Yext Notification confirmation. You can always come back and delete/edit the notification.

Digital Marketing iAPPS Log-In – www.sportclips.com/admin “Survey Says!” – www.sportclips.com/leadership Chad Jordan, website.request@sportclips.com