akademska godina 2014/15  semestar V Sveučilište u Rijeci - Fakultet za menadžment u turizmu i ugostiteljstvu Opatija KOLEGIJ: HEALTH TOURISM Since 1960. FMTUOpatija akademska godina 2014/15  semestar V Nastavnik: doc.dr.sc.Adriana Jelušić UVODNE INFORMACIJE

i Health Tourism KOLEGIJ: HEALTH TOURISM  OPĆE INFORMACIJE Sveučilište u Rijeci - Fakultet za menadžment u turizmu i ugostiteljstvu Opatija KOLEGIJ: HEALTH TOURISM UVODNO PREDAVANJE  OPĆE INFORMACIJE i Naziv kolegija: Health Tourism Kod kolegija: PSO32513, PSO31513, ERASMUS Nositelj kolegija: Doc.dr.Adriana Jelušić Asistent/i: - Sati tjedno: 2 Broj ECTSa: 3 Predavanja: 1 Radnih sati: Seminari/vježbe:

i KOLEGIJ: NAZIV KOLEGIJA  KONTAKT INFORMACIJE Sveučilište u Rijeci - Fakultet za menadžment u turizmu i ugostiteljstvu Opatija KOLEGIJ: NAZIV KOLEGIJA UVODNO PREDAVANJE  KONTAKT INFORMACIJE i Nastavnik: Doc.dr.sc.Adriana Jelušić Asistent: Tel: 051 294 758 Email: adrianas@fthm.hr Kabinet: 106 Konzultacije 1: Dan: Monday Sat: 8.00-10.00 Konzultacije 2: Wednesday 11.00-12.30

KOLEGIJ: HEALTH TOURISM Sveučilište u Rijeci - Fakultet za menadžment u turizmu i ugostiteljstvu opatija KOLEGIJ: HEALTH TOURISM UVODNO PREDAVANJE  TEMATSKE JEDINICE – THEMATIC UNITS T T1 Introduction: Health Tourism definition and typologies T9 Economic effects of Health Tourism T2 Health tourism and Globalisation T10 Health Tourism in EU and Croatia T3 Historical overview of Health Tourism T11 Future and potential of Health Tourism T4 Health Tourism and Health Economics T5 International and Regional Analysis of Health Tourism T6 Demand, motivation and profiles of Health Tourism T7 Accreditation and certification in Health Tourism T8 Promoting Health Tourism: the advantages and the obstacles

KOLEGIJ: HEALTH TOURISM Sveučilište u Rijeci - Fakultet za menadžment u turizmu i ugostiteljstvu opatija KOLEGIJ: HEALTH TOURISM UVODNO PREDAVANJE  LITERATURE T BASIC LITERATURE: 1. Smith, M., Puczko, L: Health and Wellness Tourism, Butterworth-Heinemann, 2009. Selected parts: 1-10, 21-38, 39-60, 61-81, 83-104, 105-130, 133-151. SUPPLEMENTARY LITERATURE: 1. Reisman, D.: Health Tourism: Social Welfare through International Trade, Edvard Edgar, 2010. 2. Bookman, M.Z., Bookman K.R.: Medical Tourism in Developing Countries, Palgrave MacMillan, 2007.

KOLEGIJ: HEALTH TOURISM Sveučilište u Rijeci - Fakultet za menadžment u turizmu i ugostiteljstvu opatija KOLEGIJ: HEALTH TOURISM UVODNO PREDAVANJE TURNUS 1 – 31.10.2014. T THEMATIC UNIT 1 DEFINITIONS AND TYPOLOGIES OF HEALTH TOURISM Introduction of Health Tourism and basic terms Definitions of Health Tourism Typologies of Health and Wellness Tourism Case exmples Literatura 1. Smith, M., Puczko, L: Health and Wellness Tourism, Butterworth-Heinemann, 2009. Units: 1-10, 39-60, 83-104. Definitions…smith 1-10, 39-60

KOLEGIJ: HEALTH TOURISM Sveučilište u Rijeci - Fakultet za menadžment u turizmu i ugostiteljstvu opatija KOLEGIJ: HEALTH TOURISM UVODNO PREDAVANJE  T THEMATIC UNIT 2 GLOBALIZATION AND HEALTH TOURISM Definition of Health Tourism Trade in goods and trade in services – where is Health Tourism Health Tourism and National Accounts Health Tourism and Demographic change Health Tourism and growing costs of health care worlwide Health Tourism development in last 20 years Globalization – OECD 6-10 page Trade in goods and services – Health tourism poglavlje 1 i 2 Health Tourism and National Accounts – malo iz neke knjige od Makroekonomije Potražiti precizan odgovor na pitanje tko je health tourism po tourističkoj statistici i navesti izvor Health tourism development – Deloitte izvještaj + ubaciti podatke o kretanju u svijetu i potrebi sve veće zdravstvene zaštite Best practise: Health tourism – poglavlje 9

KOLEGIJ: HEALTH TOURISM Sveučilište u Rijeci - Fakultet za menadžment u turizmu i ugostiteljstvu opatija KOLEGIJ: HEALTH TOURISM UVODNO PREDAVANJE T THEMATIC UNIT 3 Historical overview of Health Tourism development. Literatura 1. Smith, M., Puczko, L: Health and Wellness Tourism, Butterworth-Heinemann, 2009. Units: 21-38. Tu kratko na neki zgodan način ubaciti najvažnije o svakoj terapiji! Proći to i regionalno.

KOLEGIJ: HEALTH TOURISM Sveučilište u Rijeci - Fakultet za menadžment u turizmu i ugostiteljstvu opatija KOLEGIJ: HEALTH TOURISM UVODNO PREDAVANJE T THEMATIC UNIT 4 HEALTH TOURISM MARKET Economic Valuation of Life and Health Health – A Priceless Commodity Demand and Supply for Health Tourism Literatura 1. Smith, M., Puczko, L: Health and Wellness Tourism, Butterworth-Heinemann, 2009. Units: 61-81, 133-151. Prve dvije teme – Health Economics Demand and supplz – Development countries Puzko, smith

KOLEGIJ: HEALTH TOURISM Sveučilište u Rijeci - Fakultet za menadžment u turizmu i ugostiteljstvu opatija KOLEGIJ: HEALTH TOURISM UVODNO PREDAVANJE TURNUS 2 – 21.11.2014. T THEMATIC UNIT 5 INTERNATIONAL AND REGIONAL ANALSIS OF HEALTH TOURISM Western Europe Central and Eastern Europe Nordic and Scandinavian Countries Southern Europe Middle East and Africa Asia Americas and Carribean Literatura 1. Smith, M., Puczko, L: Health and Wellness Tourism, Butterworth-Heinemann, 2009. Units: 105-130. Prve dvije teme – Health Economics Demand and supplz – Development countries Puzko, smith

KOLEGIJ: HEALTH TOURISM Sveučilište u Rijeci - Fakultet za menadžment u turizmu i ugostiteljstvu opatija KOLEGIJ: HEALTH TOURISM UVODNO PREDAVANJE T THEMATIC UNIT 6 DEMAND, MOTIVATION AND PROFILES OF HEALTH TOURISM Profiling wellness visitors Segmenting health and wellness tourists Demand and motivations of health tourists Literatura 1. Smith, M., Puczko, L: Health and Wellness Tourism, Butterworth-Heinemann, 2009. Units: 133-151. Prve dvije teme – Health Economics Demand and supplz – Development countries Puzko, smith

KOLEGIJ: HEALTH TOURISM Sveučilište u Rijeci - Fakultet za menadžment u turizmu i ugostiteljstvu opatija KOLEGIJ: HEALTH TOURISM UVODNO PREDAVANJE  TURNUS 3 – 12.12.2014. T WRITING TEST 1 (COLLOQUIUM) TEST 1 Test will consist of an equal number of questions with one or more correct answers and the same number of open questions. On the open questions students are required to respond to connect search terms and argue your answer. SEMINAR PAPER AND HOMEWORK – Student should prepare and bring their working papers.

KOLEGIJ: HEALTH TOURISM Sveučilište u Rijeci - Fakultet za menadžment u turizmu i ugostiteljstvu opatija KOLEGIJ: HEALTH TOURISM UVODNO PREDAVANJE T THEMATIC UNIT 8 Accreditation and certification in Health Tourism Quality in Health Tourism Treatment processes System implications: country or origin System implications: destination countrz Accrediation –health tourism – poglavlje 4 Treatment…pa do kraja – oecd 3 poglavlja

KOLEGIJ: HEALTH TOURISM Sveučilište u Rijeci - Fakultet za menadžment u turizmu i ugostiteljstvu opatija KOLEGIJ: HEALTH TOURISM UVODNO PREDAVANJE T THEMATIC UNIT 9 Promoting Health Tourism: The Advantages and the Obstacles The role of Medical Tourism Facilitator Targeting the new markets Promoting – developing countries poglavlje 5 i 6

KOLEGIJ: NAZIV KOLEGIJA Sveučilište u Rijeci - Fakultet za menadžment u turizmu i ugostiteljstvu opatija KOLEGIJ: NAZIV KOLEGIJA UVODNO PREDAVANJE T THEMATIC UNIT 10 ECONOMIC EFFECTS OF HEALTH TOURISM Price Differentiation Health Tourism: the benefits and the costs National Health Systems: health tourism and public policy Health Tourism Satellite Account National Health System of Croatia Literatura: Health Tourism – više poglavlja

KOLEGIJ: HEALTH TOURISM Sveučilište u Rijeci - Fakultet za menadžment u turizmu i ugostiteljstvu opatija KOLEGIJ: HEALTH TOURISM UVODNO PREDAVANJE T THEMATIC UNIT 11 Health Tourism in EU and Croatia Future and potential of Health Tourism

KOLEGIJ: HEALTH TOURISM Sveučilište u Rijeci - Fakultet za menadžment u turizmu i ugostiteljstvu opatija KOLEGIJ: HEALTH TOURISM UVODNO PREDAVANJE  TURNUS 4– 16.1.2015. T WRITING TEST 2 (COLLOQUIUM) TEST 2 Test will consist of an equal number of questions with one or more correct answers and the same number of open questions. On the open questions students are required to respond to connect search terms and argue your answer.

KOLEGIJ: NAZIV KOLEGIJA Sveučilište u Rijeci - Fakultet za menadžment u turizmu i ugostiteljstvu opatija KOLEGIJ: NAZIV KOLEGIJA UVODNO PREDAVANJE  STUDENTI KOJI ODABERU POLAGANJE PO POSEBNOM PROGRAMU T Studenti koji se prijave za posebni program imaju obaveze kao i ostali studenti: Polaganje 2 kolokvija Pisanje seminarskog rada Pisanje domaće zadaće Pisanje prvog i drugog kolokvija i eseja za te studente biti će na posljednjem 4.turnusu 16.01.2015 u 10.00 sati. Studenti trebaju donijeti napisanu prezentaciju seminarskog rada i domaću zadaću, prema navedenim uputama i to 16.01-2015. u 12.30 Svi materijali i upute biti će stavljeni na Lumens. Popis tema za seminarske radove i domaće zadaće biti će stavljena na Lumens pod Seminarski radovi i domaće zadaće za Zabok. Za sva pitanja, prijave i ostale možete me kontaktirati telefonom u vrijeme konzultacija ili putem e-maila.

KOLEGIJ: HEALTH ECONOMICS Sveučilište u Rijeci - Fakultet za menadžment u turizmu i ugostiteljstvu opatija KOLEGIJ: HEALTH ECONOMICS SEMINAR PAPER UVODNO PREDAVANJE T Student can take a seminar that will be scored by 10%. Student prepare seminar presentation and homework individually. Select a country within the EU or beyond and prepare the following topics: A short desciption of the country, tourism in general, tourist inflow and outflow, major tourism markets Description of National Health System Health Tourism resources – from past to present – in the case of interesting history. If not concentrate to the present resorces Make segmentation of Health Tourism offer and describe all types of Health Tourism Describe the most important Health Tourism resources Select the most important market and inflow for Health Tourism Select the specific Health Tourism treatment, if exist Future for Health Tourism in this country

KOLEGIJ: HEALTH ECONOMICS Sveučilište u Rijeci - Fakultet za menadžment u turizmu i ugostiteljstvu opatija KOLEGIJ: HEALTH ECONOMICS SEMINAR PAPER UVODNO PREDAVANJE T Student should prepare a power point. It is not necessary to write the seminar paper in written form. When submitting necessary to: Hand print a presentation. Topics selected for seminar paper will be selected on the first turnus or put on the Lumens for all students.

KOLEGIJ: HEALTH ECONOMICS Sveučilište u Rijeci - Fakultet za menadžment u turizmu i ugostiteljstvu opatija KOLEGIJ: HEALTH ECONOMICS SEMINAR PAPER UVODNO PREDAVANJE T WHERE TO FIND DATA: 1. NATIONAL HEALTH SYSTEM Web site: www.euro.who.int Menu COUNTRIES – select County Select Publications: Country HiT 2. DATA ABOUT HEALTH STATISTICS AND TOURISM Web site: epp.eurostat.ec.europa.en Menu STATISTICS Option: Population and social conditions – Healt Option: Travel - Tourism

KOLEGIJ: NAZIV KOLEGIJA Sveučilište u Rijeci - Fakultet za menadžment u turizmu i ugostiteljstvu opatija KOLEGIJ: NAZIV KOLEGIJA UVODNO PREDAVANJE  HOMEWORK TEST T Student can prepare homework test which is evaluated 9%. Student individually choose: One procedure or therapy in the filed of Health Tourism or One company or institution in the field of Health Tourism. Student need to critically review and comment business opportunities for business improvement. Or past, present and future trends of some specific treatment for example Diet programme or Healthy food programme. Homework test must be delivered in written form but to a maximum of 4 pages. No need to do a presentation.

Σ 70% Σ 4 Σ 45 KOLEGIJ: NAZIV KOLEGIJA Sveučilište u Rijeci - Fakultet za menadžment u turizmu i ugostiteljstvu opatija KOLEGIJ: NAZIV KOLEGIJA UVODNO PREDAVANJE  OBVEZE STUDENATA I BODOVNA LJESTVICA 1 MODUL 1: PRISUSTVO NA NASTAVI I AKTIVNOSTI STUDENATA Aktivnost: ECTSa Radnih sati % usvoj. Z,v,k. Napomena: Seminar paper … 10% Homework test 9% ... Attendance 3% Test 1 + 2 2 x 24% Σ 4 Σ 45 Σ 70%