Evolution of New Operating Models in Logistics Industry - Keynote Sunil Kumar Director – VCE EDGE Cloud Applications, Oracle India

Every Once in a while a revolutionary product comes along that changes everything…. Steve Jobs Just like IPOD changed the way we buy or listen to Music. A new business model in the form of ITunes store emerged Smartphone's are transforming businesses today . Never before has the world seen so many fresh start-ups born every day. Thanks to this computer in our pocket. Oracle Confidential – Internal/Restricted/Highly Restricted

1911 1972 1947 1921 1939 1983 Independent India Black & Yellow Taxi – Mumbai’s Lifeline Still Black & Yellow Taxi Introduced in Mumbai to complement Horse Wagons. Lets take our Very own Local Example, In Mumbai Click : 1911 Is a significant year in the Indian history. First Time a Black and Yellow Taxi was introduced to complement Horse wagons Click : This continued post independence and has been the life line of Mumbaikars

Luxury Taxis Introduced Radio Taxi’s Introduced 1997 2011 2010 2000 2007 One Touch Taxis Luxury Taxis Introduced More Radio Taxis Radio Taxi’s Introduced Click : 1997 : First time a Passenger Luxury cab was introduced (Shall we call this a revolution?) Click : 2007 : The Radio Taxi services were introduced in this year, that was convenient, met adequate Luxury standards and most importantly, the driver was so courteous. You could a Book a cab through a Toll Free Number or Through their web site and recently on mobile. Click 2010 : The Radio taxi services market starting getting crowded Click 2011 : OLA cabs entered the market , with a unique business model (Similar to a Asset Lite 3PL). Most importantly they transformed they Cabs are hired, through Customer Friendly User Experience

2013 2016 Today in Mumbai OLA and UBER cabs have redefined the business model through a Simple Smartphone App.

New Operating Models Technology are creating new business models. Similarly we have seen how technology is redefining the retail industry. Flipkart, Snapdeal, Jabong etc.. In India we see lots of Logistics companies redefining the business models eg Quickhob logistcs

Technology Technology Plays a key role in enabling this

1.Internet of Things

Digital Fleet Monitoring with IoT Provides Real-time Visibility to Everyone Accurate up-to-the-minute vehicle location Reductions in idle time & fuel costs Accurate ETA predictions Driving behavior management Track vehicle maintenance needs Vehicle theft & misuse detection Drive insights into Supply Chain

Industry Success Stories: Fleet Monitoring with IoT Reduced Fuel and Maintenance Costs 10% reduction in fuel costs by monitoring idle time and route optimizations, 20%+ reduction in maintenance with proactive fault detection Condition Monitoring of Refrigerated Cargo 25% reduction in spoilage of perishable products with strict temperature requirements with adherence to quality norms and delivery SLAs Driving Behavior Monitoring to Cut Costs Tracking driving behavior anomalies such as speeding, hard braking etc., and route deviations using geo-fences, to reduce fuel costs, vehicle wear & tear and complete jobs faster Improved Uptime & Revenue for Equipment Rentals Proactive maintenance and remote diagnostics of vehicles enable increase in revenue driven by improved equipment uptime and more responsive field service, leading to higher customer satisfaction

2.Augmented Reality

Understanding AR Imagine a Vehicle Breakdown in the middle of the Highway Driver is not equipped with Vehicle Mechanics Hunt for Nearest Workshop/Mechanic Vehicle breakdown is likely to cost lots of time and Money

Possible Logistics Use Cases… Optimized Picking Tracking & Compliance Warehouse Planning International Trade …. And Many More

3.Big Data

Exponential Data Growth Volume Velocity Variety

And Many More like….

Omni-Channel Logistics Robotics Omni-Channel Logistics Fair & Responsible Logistics Some more Innovations that can transform logistics Unmanned Aerial Vehicles Self Driven Vehicles

Oracle in Logistics

Providing the Platform of Change ANALYTICS MOBILE And we are seeing the intersection of demand for extending and enriching applications, with the underlying platform of change to do so, where Oracle serves as the platform to extend, connect, secure, mobilize and share data across these applications. Providing interconnected PaaS and SaaS layers is something we can uniquely do. COLLABORATION DATA MANAGMENT SECURITY INTEGRATION CUSTOM APP Oracle Confidential – Internal/Restricted/Highly Restricted

Best in Class Logistics Solutions Global Trade Mgmt Cloud Transportation Mgmt Cloud We have the best in class solutions that have transformed companies in the way they do their business Warehouse Mgmt Cloud