Core Submission Document Template For Categories 21-27 The Asia eCommerce Awards 2018 is produced by Marketing, a publication of Lighthouse Independent Media 2/F, Connaught Harbourfront House, 35-36 Connaught Road West, Sheung Wan, Hong Kong Tel: + 852-2861-1882 Fax: + 852-2861-1336 www.marketing-interactive.com

Entry Details For category 21-22, 24-27: Please paste your client organisation/brand logo here For category 23: Please paste your agency logo here Name of Category*: Name of Client Organisation*: Name of Brand (if different from client organisation): Name of Agency* (Required for Category 23, optional for Category 21-22, 24-27): *Please omit all Ltd. Limited/Holdings Limited

Please paste the entry video link* if there is any. Maximum length of video is 3 minutes. (optional but strongly recommended) *Please upload your video onto YouTube or Vimeo. Set the privacy setting to “unlisted” so the video is accessible to only those with the link. If you password-protect it, include the access password here.

Performance You might want to include: (25%) Max. 3 slides – slide 1/3 Tell us how well your organisation have performed over the awards period. Consider the measurable metrics/statistics on the success of your business strategies in relation to the initial business objectives which are relevant to the category you are entering. Eligibility period – 1 April 2017 to 31 March 2018 You might want to include: Targeted industry and company size quantifiable e-commerce results of yearly KPIs traffic volume conversion rates average order value customer retention churn rate, etc. Any specific information or content intended for judging purposes only must be clearly indicated in red text or highlighted in red and will not be used for publication, and will not be disseminated beyond the judging panel in any way.

Performance You might want to include: (25%) Max. 3 slides – slide 2/3 Tell us how well your organisation have performed over the awards period. Consider the measurable metrics/statistics on the success of your business strategies in relation to the initial business objectives which are relevant to the category you are entering. Eligibility period – 1 April 2017 to 31 March 2018 You might want to include: Targeted industry and company size quantifiable e-commerce results of yearly KPIs traffic volume conversion rates average order value customer retention churn rate, etc.

Performance You might want to include: (25%) Max. 3 slides – slide 3/3 Tell us how well your organisation have performed over the awards period. Consider the measurable metrics/statistics on the success of your business strategies in relation to the initial business objectives which are relevant to the category you are entering. Eligibility period – 1 April 2017 to 31 March 2018 You might want to include: Targeted industry and company size quantifiable e-commerce results of yearly KPIs traffic volume conversion rates average order value customer retention churn rate, etc.

Strategies You might want to include: (25%) Max. 2 slides , visuals included – slide 1/2 Elaborate more about your key e-commerce campaigns/marketing strategies. Tell us how they stand out from others in the industry. You are strongly recommended to include case study. You might want to include: Key e-commerce campaigns/marketing strategies Selected case study

Strategies You might want to include: (25%) Max. 2 slides , visuals included – slide 2/2 Elaborate more about your key e-commerce campaigns/marketing strategies. Tell us how they stand out from others in the industry. You are strongly recommended to include case study. You might want to include: Key e-commerce campaigns/marketing strategies Selected case study

Platforms You might want to include: (25%) Max. 2 slides , visuals included – slide 1/2 Present your key e-commerce platform(s), the elements used and how it caters to the needs of consumers and creates a pleasant user experience. You are strongly recommended to include images. You might want to include: Clear result of user interaction with the solution is seamless and consistent. The work is significant and unique when compared to the market.

Platforms You might want to include: (25%) Max. 2 slides , visuals included – slide 2/2 Present your key e-commerce platform(s), the elements used and how it caters to the needs of consumers and creates a pleasant user experience. You are strongly recommended to include images. You might want to include: Clear result of user interaction with the solution is seamless and consistent. The work is significant and unique when compared to the market.

Perspective You might want to include: (25%) Max. 2 slides – 1/2 Tell us about the vision behind your e-commerce strategies and how your organisation is an industry leader. You could include visual presentation. You might want to include: Industry contribution and thought leadership. Any articles and research published in the media in the eligible period. Any presentations by senior representatives from your organisation in the eligible period. Awards won and/or client testimonials in the eligible period.

Perspective You might want to include: (25%) Max. 2 slides – 2/2 Tell us about the vision behind your e-commerce strategies and how your organisation is an industry leader. You could include visual presentation. You might want to include: Industry contribution and thought leadership. Any articles and research published in the media in the eligible period. Any presentations by senior representatives from your organisation in the eligible period. Awards won and/or client testimonials in the eligible period.