Speech Making Process

Steps Audience Analysis Determine Purpose Select/Narrow Topic Gather Support Materials Develop Central Idea Render Main Points Outline Rehearse Deliver

Audience Analysis Demographics—physical characteristics Psychographics or attitudinal analysis—psychological characteristics

Demographics Age Race, Ethnic background Gender Religion Educational Level

Attitudinal Analysis Attitudes—likes, dislikes such as food, music, clothing Values—right or wrong such as drinking Beliefs—true or false such as God or Elvis

Determine Purpose To inform To persuade To Entertain

Select/Narrow Topic Relevant to: Audience Occasion Speaker

More Considerations Timely Amount of information available Can be done in time frame given Is NOT controversial Is not about sex, politics, religion Is something that can be explained easily

Types of Informatives Object Idea People, person Event Procedure Can be sensed;concrete Cannot be sensed;abstract Noteworthy General or specific How to do something

Type of Research Primary—original Secondary—existing Interviews, experiments, surveys Secondary—existing Books, magazines, Websites, tv shows

Develop Central Idea One complete, declarative sentence; one simple sentence

Render Main Points Two or more Three is standard How many is too many?

Outline Key word Combination of words, phrases, and sentences Full Content Full sentences only

Rehearse In front of mirror In front of others Audio tape Video tape Positive visualization

Deliver Types of delivery Manuscript Memorized Impromptu Extemperaneous Written out and read Written out and memorized No preparation Combination

Steps Audience Analysis Determine Purpose Select/Narrow Topic Gather Support Materials Develop Central Idea Render Main Points Outline Rehearse Deliver