MKT 416 Chapter 11: Sampling Design and Procedures

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Presentation transcript:

MKT 416 Chapter 11: Sampling Design and Procedures MKT 416, CH-11, MNH

Figure 12.3 Sampling Design Process Sample or Census The Sampling Design Process Define the Population Household with a telephone number Determine the Sampling Frame Computer program for random telephone numbers Select Sampling Technique(s) Stratified sampling Determine the Sample Size 500 Execute the Sampling Process Figure 12.3 Sampling Design Process MKT 416, CH-11, MNH

Figure 12.4 Defining the Target Population Extent: Dhaka Figure 12.4 Defining the Target Population Time Frame: October 2018 Element: 18 year old females Sampling Unit: Households with 18 year old females MKT 416, CH-11, MNH

Determine the Sampling Frame Select a Sampling Techniques Bayesian approach [sequential selection] Sampling with replacements Sampling without replacement Determine the Sample size Execute the Sampling Process MKT 416, CH-11, MNH

Nonprobability Sampling Techniques Convenience Sampling Judgmental Sampling Quota Sampling Snowball MKT 416, CH-11, MNH

Probability Sampling Techniques Simple Random Sampling/ SRS Systematic Sampling/ nth Stratified Sampling/ Cluster Sampling O t h e r Proportionate disproportionate MKT 416, CH-11, MNH

Probability proportionate to Size Types of Cluster Sampling Cluster Sampling multistage Two-Stage One Stage Probability proportionate to Size Simple Custer MKT 416, CH-11, MNH

Strength and Weaknesses of Basic Sampling Techniques MKT 416, CH-11, MNH

Choosing Nonprobability Versus Probability Sampling MKT 416, CH-11, MNH

Uses of Nonprobability and Probability Sampling Internet Sampling Issues in Online Sampling Online Sampling Techniques MKT 416, CH-11, MNH

MKT 416, CH-11, MNH

International Marketing Research Ethics in Marketing Research MKT 416, CH-11, MNH