“Only a man who knows what it is like to be defeated can reach down to the bottom of his soul and come up with the extra ounce of power it takes to win when the match is even. - Muhammad Ali B-Cap 0009 Week 2 - Wednesday

Agenda Guest Speaker - CIMBA LinkedIn Chapter 1 Chapter 2 5 step writing process Editing Writing an Email

Linked In Rubric Point allocation: Features a profile photo that is professional looking (1 point) Contains an engaging and informative summary statement that concisely conveys who you are, your accomplishments, and your motivation (1 point) Tone of profile is confident without bragging (1 point) Uses varied, precise action verbs and nouns (1 point) Is formatted consistently from section to section (1 point) Can be skimmed quickly; is organized and formatted in a manner that allows for skimming and does not bury the most important information in each section (1 point) Quantifies accomplishments when possible (1 point) Emphasizes the impact you had rather than just simply describes job duties; provides sufficient detail so reader clearly understands your duties and the impact you had (1 point) Automatic loss of 0.5 point per error in grammar or usage. Full points = no errors of any sort on your profile (2 points)

Linked In Best-Practices Summary Headline First impression you want audience to have Some key words for search engines Core strengths, skills, abilities Photo Contact Info Summary Section (brief bio) Quantify Experience and Accomplishments Grammatically Clean Consistent formatting

Communication/Audience Credibility for Persuasive Results (pg 16) Shared Values Goodwill “reciprocity” (fair bargaining) “likeability” Image and Emotional Appeal Rank Expertise Authoritative

Persuade with Message Structures (pg 17) Strong Opening and Closing - benefits Problem/Solution for balanced structure One-sided vs. two-sided structure Pro/Con – which do you lead with and why? Inoculation technique – mildly opposing (bait and switch) Ascending vs. descending (most important first, least important first) Ask for Less vs. Ask for More (think negotiation) Foot in the Door vs. Door in the Face

Message Strategy - Direct vs. Indirect Direct Approach - concrete business action items Starts with the main idea Supports and justifies the idea with facts Considers other options Concludes Indirect Approach - best for bad news Starts with a buffer Provides justification* Gives the conclusion (main idea – bad news)* * These two items can be swapped

Channel Selection Know the when to use each of these channels; advantages and disadvantages of each: In Person Digital Print Factors to consider when selecting your channel(s) Richness Formality Channel Limitations (Digital/Print vs. F2F) Urgency Cost Audience Preference Security and Privacy

Chapter 2 – Writing Process Five Step Writing Process (Start big, then get small - pg. 37) Research Organize (group, arch, blueprint) Focus (key skimmable points, then add details) Draft Edit

Chapter 2 – Editing Process Inverted Pyramid (Start Big, then get small – pg 45) Strategy (audience, channel, style, approach) Macro (Design, Organization, Logic, Linkage) Micro (Brevity, Style) Correctness (grammar, punctuation)

Writing an Email Planning Purpose: is it best to front-load or buffer the message? Key points: what are they? Why are they important? Action Items: who, what, when Writing Correct tone, professional: Consider the audience Clear, compelling subject line and content Avoid rambling, superlatives, drama Complete and Send Revise and clean Correct invites, cc’s & attachments Salutation with contact information

Email Tips State your request up front Correct tone (audience) Assume compliance Be specific Explain/justify your request Why it’s important List any benefits Address anticipated questions (prioritized) Address potential objections Call-to-Action Clear instructions and deadlines Express gratitude

Email Rubric – 15 points Audience analysis Greeting and opening sentence maintains professionalism and appropriate formality level Tone demonstrates positivity and concern for others Subject line is informative Ends with a goodwill message Uses appropriate “sign off” and signature block Audience analysis/tone: / 5 points Message structuring/Idea development: Objectives in each paragraph/section are clear and specific Introduction establishes context 1st sentence of each section(other than opening) establishes a position/claim Recipient knows what to do following receipt of message: closing features feedback mechanism/action step as appropriate Document design techniques are used appropriately and document is skimmable Message structuring/development: / 5 points

Rubric (Continued) Language use Free of grammar and usage errors Concise phrasing Clear and precise word choices No wasted words or wordy language (passive language) Does not rely on “random” words (p. 55) / 2.5 points   Free of grammar and usage errors No errors—full points Half point off per error / 2.5 points Total score: ___________/15 points

Routine Email Assignment #1 Follow-up request to meet for coffee Provide all the necessary information and instruction   Remember to write clearly and concisely (not wordy), and provide clear instructions with deadlines etc...  Due: In Alex’s Inbox by 5:00 Friday, September 14.

What information should you include in your email?

Looking Ahead Monday – No Class Wednesday, September 5 Chapter 3 DUE Effective Claims/Declarative Statements Assignments given out on Wednesday BLOG POST will be assigned for Weekend Harvard Case Study - Reading Chapter 4 Monday, September 10 Harvard Case Study Teams