Millennials’ Favorite TV Shows Are Such Appointment Viewing They Practically Go Through Withdrawal Once A Season Is Over Desire Millennials Adults “I regularly.

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Millennials’ Favorite TV Shows Are Such Appointment Viewing They Practically Go Through Withdrawal Once A Season Is Over Desire Millennials Adults “I regularly set aside time in my busy schedule to watch my favorite TV programs” 61% / 62% Despite their busy lifestyles, Millennials prioritize their “TV time” just as much as the average person does “I try to watch every new episode of my favorite TV programs” 73% / 76% “Watching my favorite TV shows is my 'me-time‘” 74% / 69% “After the season finale, I'm sad I have to wait months for the next new episode” 56% / 56% Adults Millennials Source: VAB / Research Now “Program Engagement” Survey, April 2018. Q13: Please rate how much you agree or disagree with the following statements. % of Respondents who agree-Top 2 Box (net); Q15: Which of the following statements are true for you? Check any that apply. Adults = A18+, Millennials = A18-34. Total Respondents=1,001. 22

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