Agenda Fiscal Year End George Eastman Circle Program Update FY19 Engagement Overview Meliora Collective ERIN

George Eastman Circle Program Update Program Overview: Total Dollars Raised since Inception: $92M Total Dollars Raised in FY18: $8.8M Member Count by Region: Region Count Boston 237 Philadelphia 115 Chicago 80 Rochester 1683 Los Angeles 93 San Francisco 152 New York City 840 Washington, D.C. 211 MARTHA *Numbers provided by Casey on 7/2

George Eastman Circle in Rochester Total Member Count in Rochester: 1683 Number of Renewals: 262 Membership in Rochester Constituent # of Members % of Members Alumni 652 38.7% Trustees 23 1.4% Faculty/Staff 401 23.8% Parents 271 16.1% Students 0.0% Friends 723 42.9% MARTHA *Numbers provided by Casey on 7/2 DISCUSSION POINTS: How do we better engage members due to renew? How do we engage potential members (acquisition)?

Rochester GEC Update Rochester FY `18 FY `17 Engagement 1,636 1,710 Go: Events 1,134 1,204 Give: Donate 1,560 1,603 Help: Volunteer 551 590 Connect 574 685 ERIN

GEC Engagement Update Total number of events hosted July 1, 2017 – June 30, 2018: 561 Total number of unique attendees: 17,572 Total number of unique GEC member attendees: 2,264 Engaged 50% of membership worldwide Total number of events hosted July 1, 2017 – June 30, 2018 in Rochester: 244 Total number of unique attendees in Rochester: 13,367 Total number of unique GEC member attendees in Rochester: 1,134 Engaged 67% of membership Total number of GEC 10th Anniversary Celebrations: 11 Total number of unique attendees: 979 Total number of unique GEC members attendees: 588 ERIN Size of membership = no longer able to accommodate 1:1 visits with each member Purpose of engagement: Making members feel included in University community = renewal/payment DISCUSSION POINTS: What is important for council members to hear and understand to be effective engagement volunteers? What do we need to talk through?

Rochester Engagement Overview: FY19 19 days George Eastman Circle Prospecting Reception 3/17/2019 - 4/5/2019 15 days George Eastman Circle Leadership Council National Call 3/1/2019 - 3/15/2019 30 days George Eastman Circle Council Meeting 3/1/2019 - 3/31/2019 George Eastman Circle Family Celebration 4/25/2019 George Eastman Circle Council Meeting George Eastman Circle Leadership Council National Call George Eastman Circle Apperciation Reception 8/1/2018 11/14/2018 6/18/2019 ERIN Prospecting Reception: To engage George Eastman Circle members, particularly those currently up for renewal, as well as solicit George Eastman Circle open proposals, Leadership Annual Giving prospects and Rochester Loyal members. GEC Celebration: To steward and retain current George Eastman Circle members within a particular region in celebration of their annual commitment. Day of Giving: GEC Challenge was met – Raised $1.2M from 110 members DISCUSSION POINTS: Thoughts on engagement strategy? Ideas for challenges/incentives for next year’s DOG? Open to suggested locations Day of Service Holiday Celebration Day of Giving Garden Party 9/15/2018 11/30/2018 5/1/2019 6/18/2019 2018 Aug Sep Oct Nov Dec 2019 Feb Mar Apr May Jun 2019 Today 3 days Meliora Weekend 10/4/2018 - 10/7/2018

ERIN University Symposium on Friday 10/5 – Ron Chernow - Pulitzer Prize-winning author and writer of Alexander Hamilton, Ron Chernow, will speak on his recent biography and the New York Times best seller Grant, then sit down with President Richard Feldman at this year’s Presidential Symposium. Eastman Presents: Pink Martini on 10/5 Keynote w/ Soledad O’Brien on 10/6 A Conversation w/ Michael Steele on 10/6 - He was elected lieutenant governor of Maryland in 2003, Michael Steele made history as the first African American elected to statewide office. He made history again with his subsequent chairmanship of the Republican National Committee in 2009.

Meliora Weekend: GEC Member Benefits Volunteers in Partnership Reception on October 4 George Eastman Circle Dinner Reception on October 5 Dinner reception and special preview of Monet’s Waterloo Bridge exhibit. Cost is $25 per attendee. George Eastman Circle Hospitality Reception on October 6 Enjoy food and music from 8:30 a.m. – 6:00 p.m. George Eastman Circle Luncheon on October 6 New location in the Feldman Ballroom. Lunch runs from noon – 1:30 p.m. MARTHA/ERIN

Immediate Next Steps Thank 10 current members based on list provided Erin to email council members preselected names for outreach Participate in Meliora Weekend! Attend an upcoming event: GEC Appreciation Reception on November 14 University Holiday Party on November 30 Total number of renewals due: 262 Renewals account for over $3.5M MARTHA/ERIN Following meeting, Erin to: Email meeting minutes and pre-selected names for stewardship outreach