BeAScout.org Pins, Leads, and Relative Performance Circle Ten Council BeAScout.org Pins, Leads, and Relative Performance

Circle Ten BeAScout.org Unit Pins 988 Active (displayed) BeAScout.org Pins as of May 1, 2017 437 (47%) in unit mode Unit mode means that a member of the unit leadership, at some point in history, logged in and added unit-specific information to the pin through MYST National Average: 36% in unit mode Sam Houston Area Council (SHAC): 73% in unit mode Impact – There is a strong correlation (not measured cause-effect) between the percent of pins in unit mode and the site-conversion, meaning that Councils with updated pins typically see more leads per visitor.

Online Registration and BeAScout.org Unit Pins Pushing for updates – there is a strong push from the BSA to get councils and units to update their pins as the council rolls onto Online Registration. Lead Limitations – leads are now collected ONLY for units that have updated their pin, creating further incentive for councils to get them updated. Apply Now – units must update their pins in order to be able to activate the BeAScout/Online Registration Apply Now function.

Circle Ten Council BeAScout.org Leads Heatmap of Leads per ZIP code (not relative to zip-code population) For 2016: 1,620 Leads Most common age: 7 Most common grade: 1st The top 5 districts account for 39% of the leads generated Follow Up Stats: 48.2% are known to have been followed up with (slightly better than national averages).

BeAScout.org Site Traffic(1) Statistic of interest: DFW, Chicago and Boston are underperforming the national average of 6.03% of Visitors resulting in a lead. We need to focus energy on a robust marketing campaign that drives new customers (visitors) to this site. More visitors results in more leads which ultimately drives membership growth. Metro Visitors To Site Bounce Rate Pages / Visitor Percentage of leads converting into members Leads Generated New York NY 64196 16.29% 4.68 7.72% 4953 Los Angeles CA 52319 15.85% 4.64 7.89% 4128 Washington DC 40149 13.59% 4.66 7.06% 2834 Dallas-Ft. Worth TX 37925 4.59 6.03% 2379 Chicago IL 37883 14.99% 4.58 6.09% 2307 Houston TX 36175 13.36% 4.36 7.24% 2618 Philadelphia PA 29127 13.66% 4.56 5.89% 1715 San Francisco-Oakland-San Jose CA 28303 15.05% 4.69 8.23% 2330 Atlanta GA 27741 16.08% 4.52 7.37% 2045 Boston MA 27380 16.86% 4.39 5.98% 1637 Data is for all of CY2016 by metro area, so DFW includes Longhorn Council & does not include all outlying areas

Lead Conversion to Membership Circle Ten members from BeAScout.org : 436 Extra members if Circle Ten converted at the SHAC rate: 274 I think it would be perfectly reasonable for Circle Ten to be able to generate as much as an additional 1,000 members from BeAScout.org if they leveraged the same resources and effort as SHAC. Council Leads Conversion Rate Sam Houston* 2,222 61.6% National Capital 2,145 39.3% Grand Canyon 1,518 25.2% Greater NY 1,456 19.6% Longhorn 1,196 28.7% Circle Ten 1,183 36.9% *Note* - SHAC focuses heavily on recruiting through BeAScout.org, so they have nearly 2x the number of leads that Circle Ten does, and about as much as Circle Ten and Longhorn combined.