Exploring Streaming Video Options Stephanie J. Adams Annual Conference of Electronic Resources Librarian The Ohio Valley Group of Technical Services Librarians Tennessee Tech University May 14, 2018

Video Content: The Old Way Reserve VHS and DVDs could not leave the library Number of simultaneous users limited by number of copies Preservation and replacement issues Limited number of library viewing stations Local servers and digital rights

VHS and DVD Collection at Tennessee Tech Media Center closed in 2013. We purchased 0 VHS titles in 2017 and 148 DVD titles. We buy DVDs upon request for the popular collection and the Women’s Center. The adjustments were attributed to the clean up of records that occurred when we migrated from Millennium to Alma. We currently have 65 DVDs and 7 VHS on Reserve. *In 2017, adjustments of 530 DVD titles and 148 VHS titles account for the majority of growth.

What is streaming video? Video that is transmitted digitally via the Internet to a computer or mobile device. “Streaming is characterized by playing the video as it’s received.” (Bucknall)

Why do libraries need streaming video? Accommodate student and faculty preferences Keep pace with technology Support online learning/distance education Integrate content with Course Management Systems Save space for reserve materials Ensure we are buying only the materials that are used Keep pace with technology: content can be viewed on tablets and mobile devices. Laptops increasingly are not manufactured with DVD/CD playing capabilities.

Fast Facts About Video Use in Research and Libraries ProQuest survey of faculty: percent who use video in research increased from 39 to 71 between 2015 and 2017 (Ayling) 72.6% of students (Library Journal survey, April 2017) find video via LibGuides (Dixon) “90% of academic libraries that have streaming video subscribe to at least one collection” (Ferguson, Erdmann) 70% of content selection guided by faculty request (Dixon) 95% of academic library respondents (LJ survey) offered some type of streaming video (Dixon) LJ survey: Alexander Street – use most content); Films on Demand- spend most money; Kanopy - “most valuable” (Dixon) 2017 ProQuest survey of global faculty researchers on types of content used and recommended to students. 410 respondents. LJ survey: LibGuides followed closely by word of mouth from librarian (70.2%), OPAC (68.8%) and word of mouth by faculty (67%).

Video Content: The New Way Number of simultaneous users limited only by license terms View anywhere there is Internet access Viewing rights granted at point of purchase Fewer physical media (DVDs, VHS) to preserve, house, and replace No local server required Can be embedded directly into courses Many include Public Performance Rights Recurring expense for subscriptions Not everything is available in streaming video

Streaming Video Vendors Alexander Street (ProQuest) Ambrose Digital Theatre+ Digitalia Docuseek2 Film Platform Infobase JoVE Kanopy Lynda.com Medcom Medici.tv Metropolitan Opera Naxos Sage Swank Symptom Media Vanderbilt University

Steaming Video Acquisition Models Subscription-based collections Perpetual rights/Access-to-Own Single-title licenses PDA/DDA programs

Tennessee Tech’s Streaming Video BBC Shakespeare Plays (Ambrose Video) Counseling and Therapy in Video (Alexander Street) Films On Demand: Archival Films & Newsreels Video (Infobase) Films On Demand: Master Academic Collection (Infobase) Films On Demand: individual titles (Infobase) Kanopy PDA Program (Kanopy) Theatre in Video (Alexander Street) 3% of TTU’s materials budget spent on streaming video in FY2018. Does not include purchases made by TBR on TTU’s behalf. Closed captioning and transcripts are available for all of the above.

Films On Demand/Films Media Group One-year, three-year, or perpetual licenses for individual titles Annual subscriptions for collections: Master Academic Video Collection Feature Films for Education Master Career & Technical Education Video Collection 35 Individual Subject Collections (Allied Health, Biology, Physical Science, etc.) Content continuously added to collections

Films On Demand: MAC at Tennessee Tech Access to 28,828 full videos Access to 274,654 video segments Subscription start date: October 2017 Cost Per View: $10.11 Most Viewed Collection: Humanities & Social Sciences (147 Titles)

Films On Demand: MAC at Tennessee Tech – Usage Data October 2017 – May 2018 Logins 681 Searches 197 Core Video Views 749 Title Views 757 Individual Titles Viewed 261 Average Views Per Title 2.9 Maximum Views Per Title 114 Views >10 Minutes 85 %

Kanopy PDA Program Set a budget threshold Select collections (entire database or choose from 101 categories) Video is purchased after four plays Play: >30 consecutive seconds; one play counted per session

Kanopy at Tennessee Tech Acquired by request of the Department of English 14 active collections Not activated in Primo Not downloading MARC records $10,000 annual limit, spent $1,050 3 licenses purchased, 4 purchases triggered 391 plays 11,443 minutes watched Cost Per Play: $2.69

Purchasing Kanopy Licenses

Alexander Street Collections Over 65,000 titles Subscription-Based Collections, Build by Choice, Access-to- Own Largest collection: Academic Video Online Over 100 collections spanning variety of disciplines including anthropology, history, literature, fashion, nursing, and psychology Media hosting

Alexander Street DDA/PDA Set your collection by publisher or subject, Charges incurred on 4th play Play: viewing >30 seconds Invoice for 1-year subscription, upgrades available to 3 years Perpetual ownership after invoicing of $499 for a title (Access-to-Own) Can set spending cap

Swank Motion Pictures College Campus Academic Streaming (Digital Campus) Over 20,000 films Pay As You Go, Deposit Account, Pre-Selected Collection Categories include: Animated, Documentaries, Drama, Musicals, Top Movies, TV Shows Films from major studies including: Warner Bros., MGM, Sony Pictures, Paramount No transcripts available, Public Performance Rights not included

Discoverability and Access MARC records available from most commercial streaming video vendors Coverage in discovery services varies Embed code or link features for Course Management Systems Inclusion on database list Curation of PDA/DDA/PPU collections Use in LibGuides

Tennessee Tech Database List Databases (including streaming video collections) are listed both alphabetically and by subject. Special “Media” subject listing for streaming video, audio, etc. Eagle Head icon indicates that the database or collection is searchable in EagleSearch (local branding of Primo).

Accessibility in Streaming Video Most commercial vendors provide closed captioning and transcripts Not limited to closed captioning (keyboard support, design, etc.) Compliance with: CVAA, ADA, Section 504, Section 508 Lawsuits in higher education for video without captioning Documentation: VPAT, WCAG 2.0 Checklist, Closed Caption Certificate FCC closed captioning requirements (Ambrose Closed Captions Certificate) developed for TV programming, extended to programming on the internet by the 21st Century Communications and Video Accessibility Act (CVAA). Section 504 of the Rehabilitation Act of 1973 declares civil rights for individuals with disabilities. Section 508 of the Rehabilitation Act of 1973 as amended (in 1998) sets requirements for accessible technology. Section 504 applies to colleges and universities that receive federal funding. Section 508 applies to electronic and information technology procured by federal agencies, but is used as a standard by the U. S. Department of Education for universities. Title II focuses on programs and services offered by public universities, while Title III is directed at private universities.

Free Streaming Video American Rhetoric Animation & Cartoons Digital Moving Image Collections Folkstreams.net Moving Image Archive Khan Academy Open Culture Open Video Project PBS ScienceCinema SnagFilms Top Documentary Films Issues with free video: No technical support. No accountability for making them accessible. Generally no VPAT available. University of Minnesota Libraries – Digital Video Collections Guide: Open Video Collection Website https://www.lib.umn.edu/libdata/page.phtml?page_id=4139#toc154410 University of South Carolina University Libraries – Educational Films Streaming http://library.sc.edu/p/Collections/Films/Streaming University of Washington Tacoma Library – Streaming Video: Free Internet Collections http://guides.lib.uw.edu/c.php?g=344399&p=2319937

References Ayling, M. (2017). Research and teaching rely on content diversity. [ProQuest white paper]. Bucknall, J. (August 2012). The history of streaming media. PCPlus. Retrieved from http://boyetblog.s3.amazonaws.com/PCPlus/324.Streaming.pdf CARLI Commercial Products Committee (2014). Streaming video in academic libraries [White paper]. Retrieved from https://www.carli.illinois.edu/sites/files/files/ 2014CommercialProducts CommStreamingVideoinAcademicLibraries.pdf Dixon, J. A. (2017, September 7). The academic mainstream: Streaming video. Library Journal. Retrieved from https://lj.libraryjournal.com/2017/09/ academic- libraries/academic-mainstream-streaming-video/ Ferguson, J., & Erdmann, A. (21, September 2016). Streaming video in academic libraries. American Libraries Magazine. Retrieved from

Questions? sjadams@tntech.edu