Persuasive Appeals Logos, Ethos, Pathos

Logos Greek for “word” a.k.a. the logical appeal Basically, does it make sense? How to do it: offer a clear, reasoned central idea and develop it Use a consistent message, rational reasons, effective supporting details/ examples (Remember, details and reasons are different!)

How does Thomas Jefferson use logos in D of I? Focused on the need for independence, Deductive reasoning strong, Strong and accurate examples of George III’s abuses

Ethos Greek for “character” a.k.a. the ethical appeal Basically, should we trust what the author has to say? How to do it: offer evidence that the speaker is credible being trustworthy; having expertise, integrity, a good reputation; treating your opponent with respect

How does Thomas Jefferson use ethos in D of I? T.J. was an educated statesman He lived in the colonies and knew the impact George’s reign had on the people. He stays on topic No really terrible low blows.

Pathos Greek for “emotion” a.k.a. the emotional/ motivational appeal Basically, do we feel a change needs to be made? How to do it: draw on the emotions and interests of the audience the author should share the reader’s emotion

How does Thomas Jefferson use pathos in D of I? Vocabulary Forbidden, not made illegal Murders, not executions

Your Turn Read The Crisis or Speech in the Virginia Convention Look for logos, ethos, pathos