CSTM Let’s Talk Energy QBR – Q1 2015/16

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Presentation transcript:

CSTM Let’s Talk Energy QBR – Q1 2015/16 Started in 2010, Let's Talk Energy is a national program that aims to enhance energy awareness among Canadians, and to provide a space for discussion on a prosperous and sustainable energy future.

LTE Exhibitions: Green Skies Ahead & Energy Park General site attendance (projections based on last year’s attendance). Quarter Reach Q1 Results 114,830 Q2 Projections 134,500 Q3 Projections 64,600 Q4 Projections 60,450

LTE Kiosks LTE continues to work with 31 museums and science centers across North America. These stats represent the total attendance divided by 4 (based on 2014 annual reports) LTE has 16 kiosks located across the country in science centres, museums, post secondary education institutions, and an airport. We are not able to track number of page view, only attendance at each site Quarter Reach Q1 Results 231,000 Q2 Projections Q3 Projections Q4 Projections

LTE events Where possible, LTE activity engages in outreach activities. Examples include: Conferences, HarbourFront, Gatineau Bikefest, Comiccon, film screenings, TEW speaker series, TEW events, school programs, CELN hangouts & newsletters, etc. Quarter Reach Connect Engage Q1 Results 148,389 4,479 Q2 Projections 352,306 150 6,322 Q3 Projections 2,239 161 887 Q4 Projections 104,230 173 8,803

LTE Social Media LTE has a number of social media channels including: E&F twitter, Facebook, YouTube, Pinterest (projections based on 7.5% growth per quarter, and 10% during TEW) Quarter Reach Connect Engage Q1 Results 1,421,161 120 391 Q2 Projections 1,527,748 129 420 Q3 Projections 1,642,329 139 452 Q4 Projections 1,806,562 153 535

LTE Website Page views and discrete visits, Do try this at home, etc. (projections based on 30% growth over last year’s quarters) Quarter Reach Q1 Results 7,775 Q2 Projections 5,000 Q3 Projections 8,000 Q4 Projections 10,000

LTE Media Press presses, paid & unpaid advertising, news stories. Large increases during TEW (projections based on last year’s numbers) Quarter Reach Q1 Results 8,000 Q2 Projections Q3 Projections 66,000 Q4 Projections 400,000

LTE Total Reach, Connect, Engage Quarter Reach Connect Engage Q1 Results 1,931,155 120 4,962 Q2 Projections 2,250,554 279 6,622 Q3 Projections 2,014,168 300 1,515 Q4 Projections 2,612,424 326 9,514 TOTAL 2015-16 8,778,301* 1,025 22,613 *Note that this does not include MAPP attendance of 4.5 million annually at our 31 partner sites

LTE finances RESOURCE SUMMARY RESOURCE EXPENDATURES Salaries: $196,320.00 Operating: $138,680.00 Capital: $0.00 TOTAL COSTS: $335,000.00 Revenues: $490,000 Trust Account: 0.00 TOTAL REVENUES: $490,000.00 Sponsorship Contributions:$0.00 Fundraising Contributions: $0.00 GRAND TOTAL: $-155,000.00 RESOURCE EXPENDATURES Quarter Expenditures Q1General 4,197.41 (-21,002.59) Q1 Staff 44,215.11 Q2 General Projections 29,330 Q2 Staff Projections 49,080 Q3 General 34,650 Q3 Staff Projections Q4 General 49,500 Q4 Staff Projections