Rajiv D. Banker* Seok-Young Lee** Jose M. Plehn-Dujowich*

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Presentation transcript:

The Impact of Monitoring versus Monetary Incentives on Retail Sales Productivity Rajiv D. Banker* Seok-Young Lee** Jose M. Plehn-Dujowich* *Fox School of Business, Temple University **Sungshin Women’s University, South Korea November 11, 2018 November 11, 2018 1

Monetary Incentives Monetary incentives serve two functions Motivate effort: resolve moral hazard (MH) (Jensen and Meckling, 1976; Holmstrom, 1979) Serve as screening device: resolve adverse selection (AS) (Murphy, 1986; Milgrom and Roberts, 1992) Evidence is mixed as to their effectiveness Positive (Banker et al., 1996a, 1996b) Insignificant (Cravens et al., 1993) Negative (Challagalla and Shervani, 1996) November 11, 2018

Monitoring Role of monitoring in agency theory Monitor effort to alleviate MH (Basu et al., 1985; Lal and Srinivasan, 1993; Joseph and Thevaranjan, 1998; Slater and Olson, 2000; Lambert, 2001) Role of monitoring in organizational (behavior-based) control theory Monitoring not as effective when have low task programmability (Anderson and Oliver, 1987; Eisenhardt, 1985, 1988; Ouchi, 1979) Creativity dampened by monitoring (Deci et al., 1989; Oldham and Cummings, 1996; Zhou, 2003) November 11, 2018

Outline of Presentation Principal-agent model with MH, which predicts: Monitoring improves performance Monetary incentives improve performance Marginal benefit of monitoring diminishes when have monetary incentives Optimal level of monitoring is greater when have no monetary incentives Evidence from chain of department stores, half of which use monetary incentives First stage: DEA analysis Second stage: OLS regressions of sales productivity agree with model’s predictions November 11, 2018

A Principal-Agent Model with MH Risk-neutral manager hires risk-averse salesperson Salesperson exerts two types of effort Routine: Creative: Sales productivity: Monitoring signal: Greater monitoring increases precision: Timing of the game Stage 1: Manager sets level of monitoring m Stage 2: Manager designs compensation scheme Stage 3: Salesperson exerts effort November 11, 2018

Compensation Schemes No monetary incentives Monetary incentives Contract on monitoring signal: Performance Sales productivity: Profits of manager: Monitoring improves performance: Monetary incentives Contract on monitoring signal & sales productivity: November 11, 2018

Monitoring vs. Monetary Incentives Monetary incentives improve performance Sales productivity: Profits of manager: Marginal benefit of monitoring diminishes when have monetary incentives, if creative effort is important: Thus, optimal level of monitoring is greater when have no monetary incentives November 11, 2018

Sample and Variables Dataset: chain of mid-end department stores, each store is a decision-making unit (DMU), 60 months 10 stores offer sales commission 10 control stores in same geographic region do not Two-stage estimation (Banker and Natarajan, 2008) First stage: DEA analysis of sales productivity (Banker, Charnes, and Cooper, 1984) Output: store SALES Inputs: total selling HOURS, store SIZE, average INVENTORY Second stage: perform OLS regression of DEA scores MONITORING = managerial hours/total selling hours MONINCENT dummy = 1 if have sales commission November 11, 2018

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