“Millennial Miracle Makes Your Future Bright” The Millennial Miracle “Millennial Miracle Makes Your Future Bright” Damian Smith-15 Princess Brown-15 Asia Aaron-15 Tammy Padilla-15 Discovery High School 1st period 2017

Mission Statement Mission Statement- To teach millennials the skills necessary for obtaining and keeping a job/career. Opportunity- Kids have an opportunity to have there improve their skills and get a head start in the “job race”

Market Analysis 92 million 12-30 75% Industry Name Technology and Engineering Industry Industry Size $30 Billion in sales (U.S. Market) Total Population In America, there are currently 92 million millennials and is at a continuously growing rate. Target Market Residents who are between the ages of 12-30 with an average household income of $ 5,000. Potential Market Based on survey, 75% of millennial residents would buy a robot at least once a year. Total Population 92 million Target Market 12-30 Potential Market 75%

Business Profile Type of Business Legal Structure Millennial Miracle is a technology business selling a product to skills that will help them in the future. Legal Structure We are a technology and engineering Liability Limited partnership. We are making this model by hand, and to make this robot, it will cause for technical skills and abilities.

Qualifications ❶ ❷ ❸ Everyone on our team are millennials, so we have the ability to create a product that is appealing to our target market. Our team has first hand experience with various items of technology, including some of our competitors. . The Strickland Entrepreneurship Center trains us to create a business and build it to its full potential. We’ve learned how to develop and grow a business through this program

Target Market Segment Demographics This product is targeted towards millennials of both genders Psychographics Anyone involved and interested with technology Anyone who wants to be prepared for their future. Geographics Georgia Buying Patterns The product would be bought yearly Accessories would be monthly

Competitive Advantage Sphero Thump Ez Robots Factors Price $150.00 $430.00 $135.00 Quality of Product/Service High Medium High Online Online . Location of Availability Online Reputation/Brands Remote Control Robot Teaches you activities Teaches you skills Movie skin designs Teaches you activities Get’s you active Unique Factors/ Knowledge

A robot that you have the ability to personalize yourself Marketing Mix Millennials Georgia Later on: California New York Florida Advertising: Social Media People Product Place Price Promotion A robot that you have the ability to personalize yourself $135.00

Promotional Mix Total Monthly Promotional Expense $80 $150 Monthly Amount $80 $150 Advertising $600 (0.30 per view) YouTube Websites $4,000 ($2 per view) Publicity Personal Selling Coupons Sales Promotion Trade Shows Student Notes: Promoting Your Product is covered in Section 8.2 (pgs. 223-232). The principles of personal selling are covered in Section 9.1 (pgs. 239-247). The Total Monthly Promotional Expenses will be shown on the “Average Monthly Fixed Expenses” slide, under “Advertising.” Write keywords about your plan for using a particular type of promotion in the spaces provided. Show only the types of promotion you will be using. So, for instance, if you don’t plan on using “Sales Promotion,” don’t include it on your slide. Other Types of Promotional Expense This includes visual merchandising, public relations, and any other type of promotion not covered by the first four types. Business Plan Exercises This slide relates to the following business plan exercises: Section 8.2: “Promotional Mix.” In BizTech or pgs. 281-287 in the Business Plan Project (Student Activity Workbook). Section 9.1: “Selling Your Product or Service.” In BizTech or pgs. 288-290 in the Business Plan Project (Student Activity Workbook). Teacher Notes: Students may need help reducing their concepts to the relatively small boxes. Explain that they are key words which students will more fully explain as they give the presentation. Related Experiential Exercises “Mock Sales Call.” Teacher’s Wraparound Ed., pgs. 240-241. Other Activities “Guest Speaker.” Invite a guest speaker who is a specialist in marketing or advertising to speak to your class. Ask your Program Officer to help recruit the speaker. “Brainstorming: Types of Promotion.” Have students brainstorm the advantages and disadvantages of publicity, advertising, and online marketing. “Press Releases.” Have students review newspapers, particularly local ones, for articles that they think were written from press releases. Discuss the articles as a class. “Commercials.” Ask students to create 30-second commercials illustrating the benefits of each media type. $100 Other Cleaning Products (for the robot) Total Monthly Promotional Expense $4,930

Cost of Materials/Labor Material Description Cost/Total Quantity Cost per Unit Transmitters 1 $7.00 Engine $6.00 Circuit Board $75.00 Battery $3.00   Conveyor Belt $4.00 Wires Silicone Walls  Prongs Total Material Cost per Unit $105.00 Labor Labor Cost per Hour Time (in Hours) to Make One Unit Labor Cost per Unit $7.00 30 min $3.50 Total Labor Cost per Unit COGS (per Unit) $108.50 10

Economics of One Unit Selling Price (per Unit) $130.00 COGS (per Unit) Description of One Unit of Sale: $130 Selling Price (per Unit) $130.00 COGS (per Unit) $33.50 Other Variable Expenses (per Unit) $5.00 Total Variable Expenses (per Unit) Contribution Margin (Gross Profit per Unit) $31.50

Average Monthly Fixed Expenses Average Monthly Expense* Insurance $1,200 Salaries of Employees $2,500 Advertising $1,000 Interest Depreciation $200 Utilities (Gas, Electric, Telephone) $800 Rent $ 2,000 Other Fixed Expenses ______ Total Average Monthly Fixed Expenses $7,750 * Numbers are rounded to the nearest dollar throughout.

Time-Management Plan Schedule for a Typical Week Total Hours in a Week = 168

Monthly Break-Even Units In an average month, the company will begin to make a profit after selling 2500 units, which will take 26 years if we do it at a rate of 100 units per year.

Monthly Sales Projections First Year

Projected Yearly Income Statement First Year Selling Price per Unit $130.00 Number of Units Sold 100 Total Sales $13,000 Variable Expenses $500.00 Contribution Margin Fixed Operating Expenses $105.00 Pre-Tax Profit $12,395 Taxes @ 15% $1,859.25 Net Profit $10,535.75

Start-Up Investment Start-Up Expenditures Cash Reserves Item Where Will I Buy This? Cost Rent Online Store $8/mo a year ($96) Buy Store $327,00 Initial Inventory Personally $105.00 Total Start-Up Expenditures $327,113 Cash Reserves Emergency Fund $1,000.00 Reserve for Fixed Expenses $2,000 Total Start-Up Investment $330,113

ROI: Return on Investment ROS & ROI ROS: Return on Sales For My Business: Dollar Equivalent = $13,000 95 X 100 = ROS $13,684 ROI: Return on Investment For My Business: Dollar Equivalent = $95.00 $330,113 X 100 =% ROI $347,487

Financing Strategy Total Start-Up Investment $15,000 Source Amount Debt Equity Gift Personal Savings $_____ $______ $_______ Relatives/Friends Investor Partner(s) Totals

Business Responsibility & Philanthropy Use local products whenever possible. Collect data by surveying different people . Philanthropy Contribute _______________________________ and to support ____________________________ 1% of yearly net profit (after 3 years of business) to ____ _________________________________________ __________________________________________

Business & Personal Goals To attend trade shows every year We want to eventually have more people working for us, including engineers, designers, etc. We want to gain popularity on social media including Instagram, Twitter, etc. To advertise the business all over social media and other websites such as banners on other sites Short-Term To have a business building where we can sell our products By the fifth year, we hope to spread our business around the country. To host fundraisers every year. We will donate money to a variety of charities such as Red Cross Long-Term

Thank you for your time Millennial Miracle “A Road That You Must Take” Damian Smith, Asia Aaron, Princess Brown, Tammy Padilla Thank you for your time