Increasing Ridership Through Event Service Partnerships Pinellas Suncoast Transit Authority/St. Pete Pride Alissa Kostyk Digital Marketing Manager APTA Marketing 2018

Pinellas Suncoast Transit Authority PSTA Pinellas County, Florida Clearwater Beach St. Pete Beach PSTA located in Pinellas County, FL West Coast of FL. Home of some of the best beaches in America Location and tourism is a draw for major events.

Major Event Hub

St. Pete Pride St. Petersburg, Florida Brings in over 220,00 people in a 2 day event Economic impact to the area= $22.3million

Transportation Map Parade was originally housed in the Grand Central District which is where you see the Street Fest on the Map. Location moved to waterfront. Approached to find a solution. Reached out to partners to create 1 transportation map for the entire weekend through our awesome planning dept. Downtown Looper, City of St. Pete, Coast BikeShare, Pinellas County Schools and St. Pete Pride.

Advertising Regional Print Media Flyer distributed to local media, businesses & partners Social media ads Watermark- Digital over 5,00 subscribers Over 20,000 Print copies TBT-392,900 Average Weekly Readership. 97% Pickup rate Tampa Bay Times- 239,913 daily circulation TBO.com 311,000 Monthly unique visitors All Local Tv news outlets 6000 branded slap koozies PSTA employees in the parade, Customer service reps working at the terminals, and drivers all wore branded t-shirts

By The Numbers Park N Ride Route increased ridership Trolley to Beach route increased ridership Supporting routes increased Additional buses staged to handle crowds

By The Numbers Facebook post Engagement- 65% Facebook video engagement- 14% Twitter engagement- 82% Mentions-62% Video engagement- 77%

Long Term Relationships Post parade follow-up Thank you goes a long way Get ready to start it all over again