Learn More About Your News Herald Microsite Brought to you by the Interactive Team Call 850.747.5074 for more information

Integrating, Enhancing Two Solutions We’re enhancing two products, directory listings and business profile pages, to create a distinctive competitive advantage. Then, we’re taking the best of two strong offerings - and combining them into one integrated solution! We now offer an end-to-end solution for businesses interested in promoting their products and services and reaching new customers!

Microsite Serves as Mini-Website Fully customizable header Multiple Tabs User Tools Description Additional Info Link to other websites Your Location Your Business Hours The Platinum Directory Listing

Link to other websites is good because… Search engines send out “spiders” (not real ones) to “crawl” (let’s say search) the web to find as many web pages as they can. Then the “spiders” report back to the search engine with the type of content on each page they found.

How this link works for you 1. Relevant content 2. Link popularity 3. Site architecture Link building is one of the most important elements in search engine optimization. In fact, 7 of the top 10 SEO factors have to do with links. (SEOmoz.org)

Reporting Data Provided Monthly Directory Page Reporting

Sales Analytics Call Tracking Reporting

Local Connection for News Herald.com Users News Herald Directory Prominent placement

Business Directory: Better Interface FEATURES: Clean, simple design Populated with businesses Search by city or category Rotating listing feed Featured videos BENEFITS: Better user experience More consumer usage More searches Better advertiser results