VILN Networking Event December 2017 Member Benefits

Listings on www.visitinvernesslochness.com

Website Statistics Number of users - 30K Number of sessions – 36K Peak performance – 5 Nov Session duration – 1m22s

Number of unique pageviews Website Statistics Top 10 pages viewed Number of pageviews Number of unique pageviews Average time on page

Homepage featured businesses

Specific homepage featured businesses

Google Maps locations

Promote your special offers

French and German translation

To use Guestlink to monitor performance of listing on the website

See your business statistics Up to date useful information Many other reports available

To share in the VisitBritain campaign fam trip, media and trade opportunities

Travel Influencers / Media

Travel Trade - French

Travel Trade - German

PR & Media – France Media Type Theme Circulation/View PAGES Marion http://www.tourdumonde.fr/ & http://www.teampaillettes.com/ Blog Travel/Lifestyle 24,000 UV 7,000 UV CHAUTARD Alexandra http://mademoisellemodeuse.com/ Fashion 18,000 UV EL-ABASSI Kaouthare http://www.touristissimo.com/ Travel 15,500 UV MOREAU Nathalie Esprit Camping Car http://onsevade.com/ Print & Blog 45,000 10,000 UV NOEL Patricia La Voix du Nord Print 250,000 Fabienne Dupuis Artravel Print & web Culture/Travel

PR & Media – France coverage AR Magazine – 5 Pages Le Parisien – 3 pages

PR & Media - Germany Media Type Circulation Deutsches Handwerksblatt Association magazine 314,991 Neues Deutschland National newspaper 30,480 Country Homes Landhaus Living Special interest magazine 28,126 27,101 Laura Women’s magazine 149,645 Welt/ Welt am Sonntag 172,808 413,435 Rhein-Neckar Zeitung Regional newspaper 95,604 Deutschlandfunk/ SRT National radio broadcast 320,000

PR & Media – Germany

To share and promote your events and successes on the VILN visitor Facebook page

Competitions and images work Facebook Over 30,000 followers Targeted content Competitions and images work

To share your images on the VILN Instagram page

Daily image and video posts Instagram Almost 1,500 followers 500% increase this year Daily image and video posts

To share your updates on VILN twitter or through writing guest blogs

738% sessions increase Y-o-Y Twitter 4,284 tweets to date 1,737 active followers 738% sessions increase Y-o-Y

Blogs 7,853 page views last month Top blogs almost 5min view time All new guest blogs welcome

Be kept up to date with VILN member news, stats and opportunities.

Latest news and updates Monthly Newsletter Latest news and updates Sent to 408 emails 31.3% open rate

Member Facebook page 538 member followers Area news updates Sharing of member info

Use of a bank of images and videos taken by professional photographers for Inverness and Loch Ness including images taken by VisitBritain

300 images and videos available for you to use VILN Image Library Link via member area: http://www.visitinvernesslochness.com/trade/members/ 300 images and videos available for you to use

The opportunity to undertake the World Host training programme

World Host programme 28 courses over 27 months 70 businesses participated We have now achieved World Host Destination status – the second in Scotland 53 business accredited 382 people completed course Find details on the monthly VILN newsletter and or contact sharonm@visitiln.com

The opportunity to raise your level of digital skills and ability through participating in the Digital Tourism Scotland workshops

Digital Tourism Scotland Programme Digital Strategy Upgrade or planning a new website How to get more bookings 12 workshops over 12 months Inspiring visitors with video content How to get more bookings Search Engine Optimisation (SEO) for Tourism Upgrading or planning a new website A practical beginners guide to Facebook Future of digital tourism and online booking Digital Strategy Make sure you’ve got your social media profiles updated! Create Compelling Photography for Social Media Marketing Future of digital tourism and online booking A practical beginners guide to Facebook Search Engine Optimisation (SEO) for tourism 81 businesses participated Create compelling photography for social media marketing Make sure you’ve got your social media profiles updated Inspiring visitors with video content 126 individual attendees

An invitation to three free VILN networking events per year

Networking Events 13 events Craig Blyth – Visit Britian Colin Simpson – Highland Council Katie Hughes – Scottish Canals Craig Blyth – Visit Britian Craig Blyth – Visit Britian Keith Jenkins - iambassador Vicki Miller – Visit Scotland Colin Simpson – Highland Council Kirsten Gilmore – Mountain Cafe Katie Hughes – Scottish Canals Helen Vass – Bake Off Crème de la Crème winner Shirley Spear – Three Chimneys / Skye Marketing 642 attendees - 142 businesses Kirsten Gilmore – Mountain Cafe Helen Vass – Bake Off Crème de la Crème winner Guest speakers and updates Keith Jenkins - iambassador Vicki Miller – Visit Scotland Shirley Spear – Three Chimneys / Skye Marketing VILN ‘mini-EXPO’, May 2017

Free listing on the "See & Do" maps for restaurants, tearooms/cafes, visitor attractions, cruise boats and outdoor activity providers

146 businesses shown and listed See & Do Maps - Listing 160,000 maps produced Tear-off double sided 146 businesses shown and listed

The opportunity to be a sponsor of the "See & Do" maps

See & Do Maps - Sponsorship New opportunity for 2017 5 featured businesses Additional space for 2018

The use of VILN branding and straplines within brand guidelines

VILN branding

The option to support Business Tourism for the area

Featured on website and in directory

Support confirmed events and buyer FAM Trips Annual Conference Inverness Loch Ness Oct 2017 – 207 Delegates Based on the UK National Tourist Board Average Delegate Expenditure, the conference generated approx. £190,000.00 of benefit to local businesses.

The opportunity to attend VisitScotland Expo as part of the VILN stand

VisitScotland Expo 2017 6 member businesses Approx 200 appointments Won two stand awards

VisitScotland Expo 2018 10 member businesses Updated stand design More awards to be won??

Questions?