FY16 SUMMER OFFERS DRC Agent Update Week of March 6, 2016 @ Walt Disney World FY16 SUMMER OFFERS DRC Agent Update Week of March 6, 2016

Current Situation FY15 Offer Performance Awaken Summer The summer season is comprised of three fiscal months; June, July and August Current Situation Our lowest onsite penetration rates in the summer season are primarily in the Value Resorts Domestic economic indicators are all positive while international currencies continue to struggle against the US dollar FY15 Offer Performance We achieved 95% of the room night goal driven by softness from International Markets The offer’s fifth night free creative was the most efficient message in driving Guest demand

AWAKEN SUMMER OFFERS FY16 Outlook Summer room nights are expected to grow by 3% Summer is forecasted to set new attendance record at WDW Competition is expanding with the opening of Sapphire Falls at Universal Orlando in July 2016 Objectives & Approach Drive visitation to all four Walt Disney World Theme Parks Drive on-site conversion, increase package penetration Showcase new product while leveraging the Disney brand

Broad Summer Tiered Room Offer AWAKEN SUMMER OFFERS Broad Summer Tiered Room Offer Tiered Room Only Offer with a deeper discount in the Value Resorts vs. prior year Reintroduce All-Star Movies into the Summer promotions Reduce discounts in the most popular Deluxe Resorts vs. prior year Reintroduce a package incentive

AWAKEN SUMMER OFFERS Offer Details: Tiered Room Only offer Discounts for travel May 30 – June 11, 2016 Increased savings for dates past June 11, 2016 Resort Exclusions Grand Floridian Villas, Polynesian Bungalows, Bay Lake Tower, Little Mermaid Rooms, Port Orleans French Quarter, 3-Bedroom Villas, and campsites Premium suites at Moderate and Deluxe resorts at 10% Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Domestic Canadian

AWAKEN SUMMER OFFERS Package Incentive: When you add a minimum 2-day Magic Your Way ticket to your room and create a package, you’ll receive an exclusive Awaken Summer MagicBand for use during your stay. Not only will you experience all the convenience of a MagicBand, for a limited time, this one-of-a-kind MagicBand will activate a surprise sound and lighting feature at select touch points throughout the Walt Disney World Resort. If Guest does not customize band it will default to the unique band

AWAKEN SUMMER OFFERS Booking Window: Travel Window: Domestic – March 14 – June 10, 2016 Canadian – March 14 – July 1, 2016 Travel Window: Domestic & Canadian – May 30 – August 25, 2016

AWAKEN SUMMER OFFERS Marketing Messages Domestic: Save up to 30% on rooms at select Walt Disney World Resort hotels this summer Get an exclusive MagicBand when you upgrade to a package Book a 5-night stay at select Disney Value or Moderate Resort hotels this summer and it’s like getting the 5th Night FREE! Canadian: Save up to 30% on rooms at select Walt Disney World Resort hotels this summer Get an exclusive MagicBand when you upgrade to a package Book a 4-night stay at select Disney Value or Moderate Resort hotels this summer and it’s like getting the 4th Night FREE!

Better Together Package Target Guest demographic is Domestic Bi-Cultural Hispanics within our priory Guest segments. Hispanics families tend to travel more in the summer, making summer the most important visitation period for them. Insights: They want to know what they get and how much it will cost Being able to find a ‘package’ that fits the budget Desire to be together at WDW as it is magical. Now is a great time to plan our family vacation with a great offer

Better Together Package This is the same offer structure as the Domestic Broad Tiered Room Only offer, but bundled as a package with a different Marketing message to our Domestic Hispanic Markets. Marketing Message: Enjoy a 4-night/4day stay in a standard room at Disney’s All-Star Resorts with theme park tickets for a family of 4-for just $1,880. Book though June 10, 2016 for stays most Sunday though Thursday nights 5/30/16 – 8/25/16. Receive an Awaken Summer MagicBand with this package! Great rate also available for other lengths of stay and party sizes.

Disney Junior Package The target Guest demographic segment is Preschool Families with a child (0-5) in the household with a focus on Preschool-only families. Insights: Strong desire to visit Disney Parks Highest active WDW resort shopping behavior (seeking information, vacations quotes etc.) Preschool families want the “perfect trip” Parents are concerned that the children will not remember the trip (Memory Maker)

Disney Junior Package This also is the same offer structure as the Domestic Broad Tiered Room Only offer, but bundled as a package with a different Marketing message to our Preschool Guests. Marketing Message: Save on a 3-night stay in a standard room at Disney’s All-Star Resorts with 2-day theme park tickets for as low as $1,021 for a family of 3. Book through June 10, 2016 for stays most Sunday through Thursday nights 5/30/16 – 8/25/16. Receive an Awake Summer MagicBand with this package Great rate also available for other lengths of stay and party sizes.

AWAKEN SUMMER OFFERS Reminders: The Better Together and Disney Junior Packages will have separate DRC package codes Leverage the discount savings and ensure your Guests get the most out of their Walt Disney World vacation by adding the dining plan, Memory Maker (Pre-school), and insurance to their bookings (it won’t hurt your revenue per reservation either!) Ask good discovery questions and leverage the wide variety of options provided by this offer Use the different marketing messages connected with this offer to connect with your Guests

AWAKEN SUMMER OFFERS Remember this information is confidential and should not be shared with anyone outside or your team until the offer goes live. Should you get any questions here is a suggested spiel: “Currently we are only booking our Q2/Q3 Room only Broad offers for travel through early summer 2016.  We do not have any other similar offers in our system at this time” To ensure that you always have current and accurate information, we recommend that you go to our website.”  Additional information is available on the DRC Tab, Current Offer Page, Summer Broad Offers