How To Create A Sustainable Business Model

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Presentation transcript:

How To Create A Sustainable Business Model Isaac Jeffries How To Create A Sustainable Business Model

What is a Business Model?

The Three Lenses Feasibility Desirability Viability

Feasibility Desirability Viability

Three Benefits of the Canvas - Common Language - Clarity - Future proofing

Business Model Traps

Tip #1 – Create detailed customer personas Trap #1 – Weak Customers Tip #1 – Create detailed customer personas

Trap #2 – Value Proposition Tip #2 – Develop a deep understanding of why people buy

Trap #3 – Playing the wrong game Tip #3 – Ask “What business are we really in?”

Trap #4 – Assuming that Customers will stay forever Tip #4 – Create Customer Acquisition & Retention strategies

Trap #5 Ignoring the numbers Tip #5 – Select and track the vital Financial Metrics

Trap #6 – Relying on your Social Intent to make sales Tip #6 – Isolate the deal-breakers for each customer segment

Tip #7 – Pre-emptively design the next versions Trap #7 - Complacency Tip #7 – Pre-emptively design the next versions

Tip #8 – Validate everything with paying Customers Trap #8 - Assumptions Tip #8 – Validate everything with paying Customers

What do I do now? - Download the free Strategyzer tools - Grab a coffee and a canvas - Build a few iterations - Talk to your customers - Explore alternatives

IsaacJeffries.com