Buggy Beds By Landon and Luke
Tangible and Intangible Factors Packaging, Brand name, quality, and design Intangible- Warranty, online delivery, credit, and installation
Strategy Design one product for a global marketplace Our product doesn’t require any changing to strive in almost any country. Any buddy who has a problem with pests with have a need for this product.
Product Positioning “Got Bed Bugs? Buggy-Beds will answer your question and for only a ten dollar bill!”
Grey Market Version BB Trap (Bed Bug Trap) Cheaper and Quicker Doesn’t last as long Cheaper packaging Different design Darker colors Sold on poorer websites
Product Package