Test what you have learned DFA Jeopardy Test what you have learned Version 4 March 01, 2010

DFA Jeopardy Sites & Advertisers Campaigns & Placements Ads & Creatives Tags, Spotlight & Reporting 5 5 5 5 Click for ? Click for ? Click for ? Click for ? 10 10 10 10 Click for ? Click for ? Click for ? Click for ? USER NOTE: The numbers, Xs, “click for ?” text boxes, and hourglasses are all hyperlinked. If you are using a cursor, you must scroll over the objects until you get a hand cursor and then click once. Or if you are using the “smart” screen, tap the object twice. If you click or tap outside of the object, you will only be directed to the next slide and probably not get the effect or slide that you want. When you need to go to a question, click the appropriate text box labeled, “Click here for ?” and you’ll be taken to the appropriate question slide. On each question slide, the hour glass is hyperlinked to return you to this scoring slide (slide #2) automatically. When you need to X out a number, click directly on the number and the X graphic will appear in its place. The numbers are created in text boxes that are on a trigger mechanism linked to an X graphic. You must click or tap directly on the number. If not, and you click on the table’s background, you will be directed to the next slide instead. 15 15 15 15 Click for ? Click for ? Click for ? Click for ? 20 20 20 20 Click for ? Click for ? Click for ? Click for ?

DFA Jeopardy Sites & Advertisers (5) There is only one required field at the Advertiser level. Name this field. Click the hour glass to return to the top.

How do you add a new site to DFA? DFA Jeopardy Sites & Advertisers (10) How do you add a new site to DFA? Click the hour glass to return to the top.

DFA Jeopardy Sites & Advertisers (15) Name two essential components provided by an Advertiser. Click the hour glass to return to the top.

Name four benefits of using DFA. DFA Jeopardy Sites & Advertisers (20) Name four benefits of using DFA. Click the hour glass to return to the top.

Name the tab where placements are created. DFA Jeopardy Campaigns & Placements (5) Name the tab where placements are created. Click the hour glass to return to the top.

DFA Jeopardy Campaigns & Placements (10) There are two options available when grouping your placements. What are these two options? Click the hour glass to return to the top.

There are four cost structure options DFA Jeopardy Campaigns & Placements (15) There are four cost structure options at the Placement level. Name all four. Click the hour glass to return to the top.

DFA Jeopardy Campaigns & Placements (20) When setting up a Placement you have the option of setting up Flighting as well as a Cap Cost option. Explain these two options. Click the hour glass to return to the top.

DFA Jeopardy Ads & Creatives (5) How many Default Creatives are required per campaign? Click the hour glass to return to the top.

DFA Jeopardy Ads & Creatives (10) What option would you select if you wanted to rotate more than one creative in an ad. Click the hour glass to return to the top.

DFA Jeopardy Ads & Creatives (15) What gets automatically created when you upload a creative? Click the hour glass to return to the top.

There are nine primary creative types. DFA Jeopardy Ads & Creatives (20) There are nine primary creative types. List at least four. Click the hour glass to return to the top.

What are the two types of Spotlight tags? DFA Jeopardy Tags, Spotlight & Reporting (5) What are the two types of Spotlight tags? Click the hour glass to return to the top.

available to download your tags. DFA Jeopardy Tags, Spotlight & Reporting (10) Name the three options available to download your tags. Click the hour glass to return to the top.

DFA Jeopardy Tags, Spotlight & Reporting (15) Name three primary tag types in DFA and list the purpose of each one. Click the hour glass to return to the top.

How do you set up a scheduled report? DFA Jeopardy Tags, Spotlight & Reporting (20) How do you set up a scheduled report? Click the hour glass to return to the top.