Digital Communication in Emergency Management

Presenters Name June 17, 2003 What is FEMA? 7,382 employees; up to 12,000 reservists 10 Regional Offices; pre-deployed assets and teams THE U.S. Governments coordinator of disaster response and assistance Delivers federal disaster assistance to individuals and communities Also provides funding for mitigation and preparedness projects Administers National Flood Insurance Program and National Fire Academy (training) 22

Presenters Name June 17, Digital Tools We Use fema.gov + fema.gov/esp m.fema.gov + m.fema.gov/esp Disaster Pages (English & Spanish) Widgets (English and soon to be Spanish) Facebook (English & Spanish posts) Twitter (English & Spanish posts) YouTube

Presenters Name June 17, Text Slide fema.gov + fema.gov/esp Full English Website Full Spanish Website, not just one or two pages that are translated We like to have a conversation with our audience: Are you prepared? Are you a disaster survivor?

Presenters Name June 17, m.fema.gov + m.fema.gov/esp Full English Mobile Website Full Spanish Mobile Website, again, not just one or two pages Provide Situational Awareness Updates 50% preparedness info 50% disaster-related info

Presenters Name June 17, Disaster Pages Dedicated pages for each declared disaster, in both English and Spanish Provides localized info, specific to that disaster Updated by External Affairs staff in the field

Presenters Name June 17, Widgets Graphical interfaces that can placed on personal sites, news sites, blogs, etc. Contain different links Can be updated by us at any time

Presenters Name June 17, Facebook Customized Welcome Page Brief overview Continuing the conversation: Are you Prepared? Are you a disaster survivor?

Presenters Name June 17, Facebook Customized subject areas seconds to grab the users attention What do we want the user to do?

Presenters Name June 17, Facebook Collaboration - Iowa Opportunity to promote the states existing page Not a need to create a new page, we could use their base of followers Promoted the states twitter channel and website, using the webs amplification effect

Presenters Name June 17, Supporting state with resource they didnt have Page will transition fully to TEMA ownership as the recovery winds down Facebook Collaboration - TEMA

Presenters Name June 17, Facebook Messages are posted in both English and Spanish Messages also include videos and photos Post preparedness and disaster-related info Cross promote resources at the federal, state, and local level

Presenters Name June 17, Twitter Messages are posted in both English and Spanish Messages include links to photos and videos Post preparedness and disaster-related info Cross promote resources at the federal, state, and local level

Presenters Name June 17, Twitter: CraigatFEMA Official Twitter account of Administrator Fugate Yes, he does post his own messages; he doesnt staff it out

Presenters Name June 17, 2003 YouTube Videos highlight preparedness, response and recovery Video updates from FEMA leadership All videos posted on FEMA.gov 1515

Presenters Name June 17, Content Content Calendar Content calendar: two weeks ahead Strategic calendar: months ahead Normal Operations fema.gov – at least one new message a day m.fema.gov – as needed, at least once a week Facebook – 1 to 3 posts a day Twitter – 1 to 4 posts a day Hurricane Earl Response fema.gov & m.fema.gov – every 2 to 4 hours Facebook – average of 6 posts a day Twitter – average 15 posts a day

Presenters Name June 17, 2003 Progress? June 2011 – FEMA has 86,250 Twitter followers (48,000 FEMA main Twitter feed + 9,400 following Administrator Fugate + thousands following each of 10 Regional Administrators) May 23 Joplin, Missouri tornadoes – FEMA mentioned in 3,196 tweets; FEMA issued 49 tweets that day; 173 re-tweets June – FEMA re-Tweets #3 among all federal agencies Facebook – 40,000 fans (21 st most popular agency – NASA has 421,000 fans) Growing – May Facebook fans (#8 in overall increase) 1717

Presenters Name June 17, 2003 Expectations 1818

Presenters Name June 17, 2003 Challenges Expectations Universal Access – E-inclusion - Languages Data Privacy Data verification 1919

Presenters Name June 17, 2003 Data Privacy Where is data being stored? (cloud, government, private sector/commercial/NGO) Who has access to data? What are the authorized uses of the data? Who is responsible for unauthorized release and/or access? 2020

Presenters Name June 17, 2003 Data Verification The new 911 (112) Caveat Emptor Responsibility to Monitor/Correct? 2121

Presenters Name June 17, Contact Info David A. Trissell FEMA Attaché U.S. Mission to the European Union