PROJEK ILMIAH TAHUN AKHIR MGM4999A MGM4999B AREA OF INTEREST – MARKETING Case Study – enough info.

TIPS MENULIS CADANGAN PROJEK PENYELIDIKAN Dr MASS HAREEZA ALI @ HAMID JPP, FAKULTI EKONOMI PENGURUSAN

RESEARCH PROPOSAL Title page, table of content, list of illustrations, executive summary 1.0 Title 2.0 Introduction/Background to the Issues 3.0 Problem Statement Research question 4.0 Research objective Benefits of study

RESEARCH PROPOSAL 5.0 Literature review (thesis-Chp.2) Similar issues, problems and solutions Methods used by others-author; strength, view, experiences, etc. - what kind of studies?- descriptive, causal Hypotheses, sampling design

Research proposal-thesis (Chp.3) Research Methodology demonstrates how the researcher plans to tackle the research problem. Should have details of the analytical techniques, research design and description of *research activities. * provide the work plan and the list of the activities involved-steps or phases

Research - Title Should be concise – clearly indicating the subject of the investigation and reflecting the key idea(s) of the research Objectives: Describes the measurable objectives of the research Research background Major issue and problem addressed, importance

Continue… Variables of the research Hypothesis or theory, if any Setting the limits or boundaries Critically analyse, integrate and synthesis the relevant literature information

Research MGM4999A Proposal Thesis – Chapter 1 (Introduction) Chapter 2 (Literature Review) Chapter 3 (Research Methodology)

Research MGM4999B Chapter 1-3 Chapter 4 (Analysis and finding) Chapter 5 (Conclusion and recommendation) *Addenda -?

Title-???? Example – The Effect of Biographic Factors on Work Stress E.g – Kajian Kepuasan Hati Pelanggan dalam Perlaksanaan ISO9001:2000 di Fakulti Ekonomi dan Pengurusan, UPM Serdang Others-?????

Area of Interest Topic Something you understand & easy getting info. Problem statement – issue Methodology Collect data – primary & secondary data Analyse the data Recommendation base on the data you’ve collected

How to collect data Primary data – raw data: interview, q’aire Secondary data –library search: journal, paper cutting, internet search, etc. * already available Sampling – population

How to analyse the data? Spss++ How?- Research Methodology How to prove Evidence Interview – quote/analyse

References Bibliography Must be standardise-format Books, journals-article, cutting paper, annual report, internet, etc. Must be complete-authors, years (keep record)

DIY Learn – work hard Prove with evidence – questionnaire/interview How? Questionnaire?.....

MEETING DATELINE Complete your work! Copy/plagiarism – serious – take action Read – proofread, proofread, proofread!

complete Satisfied – Try your very best! Good luck

Commend-General Email me – ‘kelas maya’ Submit-draft Proposal (simple but complete) Chapter 1, 2 (Literature), 3 Literature – ongoing process: journal, text, cutting paper, website If possible-attached the questionnaire/list of interview questions

Thesis With chapters – book Research objectives Research methodology? Literature References Layout – format Plagiarism Soft binding-hard binding