Do Now: In a paragraph answer the following If you could visit any country in the world where would it be and why? Aim: ? Read the answers After discussing this what do you think we are going to do today? Talk about the different types of Brochures!

Objectives: At the end of this lesson Students will be able to: Understand what a Brochure is The different types of Brochures Set up a Microsoft Word Document Objectives: These are your objectives that I expect for you to accomplish at the end of this lesson

A brochure also known as a pamphlet is most commonly found around museums, major shop, amusement parks and information booths. They are also found at health clinics and hospitals or interpersonal brochures. Aim: What is a Brochure? What other places do you think you’ll find a brochure?

Aim: What is a Brochure? They are designed and used for: A marketing tool to advertise a service or product As an information providing tool Aim: What is a Brochure?

There are many types of brochures, however the most common types are single- sheet brochures that are bi- fold and tri-fold. A bi-fold brochure has 4 parts (two on each side) A tri-fold brochure has 6 parts (three on each side) Aim: What is a Brochure?

Why is it important to plan your brochure layout? First impressions are lasting! The way you layout your information will grab readers’ attention Aim: What is a Brochure?

What is a Brochure? Cover page Should be attractive and should include the name of organization/place/company In addition, a photo or graphic should be on the cover page What is a Brochure? Why should the cover page be attractive?

Aim: What is a Brochure? Type of Writing Style Keep your sentence short and to the point Only give necessary information Use powerful words such as new, results or guarantee Aim: What is a Brochure?

Aim: What is a Brochure? Heading The use of headings draw attention to sections on your brochure The heading should stand out, by having a bigger font and color Aim: What is a Brochure?

Aim: What is a Brochure? Grammar and Spelling It is very important that you proof read your work Grammatical and spelling mistakes takes the attention of the reader’s away Aim: What is a Brochure?

Aim: What is a Brochure? What is wrong with this picture? This is why it is important to spell check your work

Aim: What is a Brochure? Color combinations Make sure you use colors that go together If you have lime green with shocking pink reader’s will not want to read your brochure The most important thing is to grab the reader’s attention Aim: What is a Brochure?

Bi-fold brochures are found among us every day: they are one of the most common brochure types. These brochures are economical to print since they are usually a double print folded in half. This folding forms 4 panels: a front-cover, a back-cover, and two internal panels. However, there are other configurations: 8-page, 12- page, 16-page and so on. The front panel works as the front-page, and its main purpose is to introduce the piece and to cause the necessary intrigue or impact to make the viewer want to open it and read the content, while the back- cover is used for contact information; of course this can change. They are more formal that that tri-fold brochures, and are intended for product presentations, catalogues, institutional introductions, etc. Bi-fold brochures can also work as folders in which you can place inserts depending on the prospective interests: this is ideal for trade shows, for example. Large bi-fold brochures have a long lifetime, and are usually read in more detail than small tri-folds. Aim: What is a Brochure?

Tri-fold brochures are one of the most common brochures Tri-fold brochures are one of the most common brochures. They are thin and convenient to carry and tempt viewers to open it as they cause intrigue.These brochures are economical to print since they are basically standard-sized prints on light stocks that are folded in three. They have 6 panels to place information on, which is an advantage over other types of brochures. However, this is not always true: the tri-fold morphology adapts to larger brochures. In these cases, they usually have triple or double pages, and the stock used is of higher quality.Viewers are tempted to open these kind of brochures, as they cause intrigue. So, they are suitable for designs of good impact.They are intended to be handed over to people: ideal to put in folders, or as a more elegant alternative to the flyer in trade shows. Aim: What is a Brochure?

Aim: What is a Brochure? Bi-Fold Bi-fold

Aim: What is a Brochure? Tri-Fold

Summary What are the different types of brochures? Where are brochure most commonly found? What should be on the first page? Why is it important to plan the layout of the brochure? Summary 1. Bi-fold Tri-fold Z-fold Gate fold Roll fold 2. museums, major shop, amusement parks and information booths 3. Title and a graphic or picture name of place 4 first impressions are lasting and to grab reader’s attention