ENTERPRISE MOBILITY FROM THE CLOUD – BREAKING DOWN THE BARRIERS Presented by: Dr. Rakesh Kushwaha: CTO and founder, MFORMATION

MOBILTY HAS FUNDAMENTALLY CHANGED THE WORLD IN 2011: 6 billion mobile users Half of the devices shipped in the US were handheld computers – aka smartphones Mobile data traffic was three times the size of the entire global Internet in 2000 Mobile video traffic was about 50% of mobile data > 2015: 6.3 exabytes per month of mobile data 788 million mobile-only Internet users 7 trillion (yes trillion..) connected devices 9 billion mobile subscribers

ENTERPRISE MOBILITY IS CENTRAL TO DOING BUSINESS TODAY Mobile Worker US Worker Population Preferred Device Technical Requirements Target Applications Road Warriors & Execs (Knowledge workers) 11.5M Smartphone Mobile browser 3G+ GPS Push email Image capture Device management 3rd-party apps Security support Wireless email Dashboards Bi/CI Mobile CRM Approvals Expense reporting Workflow management Mobile Office professionals (Corridor warriors) 12.6M Personal Smartphone Active Sync Application partitioning WiFi Time & attendance Campus mobile worker 16.8M Wireless Handset Vertical Device DECT functionality Vertical applications Field mobile worker (Task/line worker) 14.3M Durability Dispatching

ENTERPRISE MOBILITY HAS A NUMBER OF CONSTITUENT PARTS Source: Strategy Analytics ENTERPRISE MOBILITY MANAGEMENT Procurement Provisioning Device Management (MDM) Application Management Service Management Security Management Wireless Expense Management End-User Support Device Replacement & Retirement Go through constituent parts…. Procurement Provisioning MDM App Mgmt. Service Mgmt. Security Mgmt. Expense mgmt. End user support Device

MANAGED MOBILITY CHALLENGES High rate of growth in mobile computing High number of different device platforms/OSs to support High rate of change in handset hardware/software (processing power, capacity, memory, capabilities) More devices supporting mobility (from phones to tablets, netbooks, notebooks) Consumerization (mass market requirements) shaping devices/services delivered to enterprises “Bring Your Own Device” programs changing IT role/control New technologies, standards, protocols for IT Lack of enterprise core competence in mobility

GENERAL TREND TOWARD OFF-PREMISE… Global Enterprise Cloud Services Growth: Total Revenue (in millions of US dollars) Source: Yankee Group

MOBILITY SOLUTIONS WELL SUITED FOR OFF-PREMISE/CLOUD DELIVERY… Enables rapid response to ongoing rate of change in enterprise mobility Enables enterprises to keep up with: Multiple target operating systems and OSs Increasing range and types of connected devices Accounts for non-standard IT processes and cultures (e.g., telco, consumerization, BYOD, etc.) Favorable cost/adoption models for the enterprise

MARKET MOVING TO SOLUTIONS 1990+ 2000+ 2010+ Custom designed applications on purpose-built devices Pre-packaged mobile applications and wireless email Application diversity and device proliferation Traditional Enterprise Mobility Technology Drivers Device convergence Ease of use Wireless ubiquity Business Drivers Increasingly mobile workforce Real-time business processes driving operational change New Enterprise Mobility Limited mobile HW choices Siloed approach to solution development Uneven wireless coverage Limited mobile processing capabilities Immature I/O solutions Diversity in device choices (+BOYD) Enterprise-wide mobile strategies Mobile capabilities of enterprise SW platforms Impact of consumer products on business user expectations

= MSP OPPORTUNITY… + HUGE OPPORUNITY FOR MSPs MOMENTUM IN ENTERPRISE MOBILITY + MOVE TO OFF-PREMISE/CLOUD MOVE TO END-TO-END SOLUTIONS = HUGE OPPORUNITY FOR MSPs

MDM CAPABILITIES ARE CENTRAL TO ENTERPRISE MOBILITY Go through constituent parts….

MDM - MORE THAN JUST FUNCTIONALITY, REMOVING THE BARRIERS CRITICAL CLOUD SERVICE CHARACTERISTICS: Elasticity/scalability Resource pooling/multi-tenant Broad network access Mature/comprehensive SDK/APIs On-demand self-service capabilities KEY MDM CAPABILITIES: Inventory Management Security Management Software Management Policy Management Reporting

CASE STUDY: iSEC7 KEY STATISTICS US MSP FOCUSED ON ENTERPRISE MOBILITY Integrating Mformation Enterprise Manager into ITSM framework. Heavy use of Mformation APIs. Non-functional capabilities drove decision — integration points for ITSM; scalability to support hundreds of tenants, tens of thousands of devices and users. Mobile device management and data security capabilities as a cloud-based service offering to support MDM beyond BlackBerry and BES — Android, iOS, Windows 7 and Windows Phone 7 operating systems. 13

ENTERPRISE APIs – MEETING A KEY REQUIREMENT Allows easy integration into existing IT service management platform or application 220 mature APIs Includes all standards-based Web Services Description Languages (WSDLs) Professional services available to assist in the integration effort Mformation Enterprise Manager™ Web Services MSM 8.0 API-CDMA & GSM Issue 1.7 May 2011

CASE STUDY: LARGE MULTINATIONAL MSP ENTERPRISE MSP SERVICE KEY STATISTICS Has integrated other solutions into the Mformation MDM platform to deliver end-to-end solution. Heavy use of APIs. Service rolled out in 20 countries in early 2011 across different networks. Expect to support 100+ enterprises and multinationals using SaaS delivery by end of 2011. Mobile device management and data security capabilities as a cloud-based service offering. MDM underpinning base security and email support. 15

ABOUT MFORMATION 11-year history in Mobile Device Management (MDM) Industry leader with 500m+ mobile devices under management 45 global carrier relationships 8 global enterprise MSPs on board 24 wireless patents granted, published & filed Multi-tenancy architecture Extensive API portfolio – Enables integration into existing GUI Partners - Industry awards:

QUESTIONS? Come and see the Mformation team at Booth #1122 or visit www.mformation.com