SOCI 116: Society, Culture and Environment

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Presentation transcript:

SOCI 116: Society, Culture and Environment Week 2A: Globalisation and nation-states Required reading: Chapter 2 of Cohen & Kennedy Teaching Team: Examiner: Dr. Koji Kobayashi (author of this lecture note) Office: #705 George Forbes Office Phone: 03-423-0490 Email: koji.kobayashi@lincoln.ac.nz Tutor: Seonaid Espiner Email: seonaid.espiner@lincolnuni.ac.nz

SOCI116 PASS Session Times Monday 10am with Karina (at L112/L113) 3:10pm with Karina (at L112/L113) Wednesday 1:10pm with Mac (at L112/L113)

Last time… What is ‘theory’? What is ‘context’? What is ‘perspective’? What is ‘sociological imagination’? Image in Public Domain

Tutorials from this week! Wednesday (15:10 – 16:00) Stream 1 at C3 Stream 2 at L123 Thursday (14:10 – 15:00) Stream 3 at C3 Stream 4 at AER008

Tutorials 1 Specific tasks for Tutorials 1 Read the required chapter of the textbook prior to your tutorial Bring your textbook to the tutorial, which would be helpful when doing a worksheet In the tutorial, your group will be asked to use the ‘sociological imagination’ and write about a concept and your own experience Hand in the worksheet at the end of tutorial to get up to one mark! (= 1% of the overall grade)

Let’s play ‘Human Barometer’ Stand in a position to represent your point of view on a continuum I strongly agree! I am neutral… I strongly disagree! Agree Disagree

Making of a ‘global village’? What is globalisation? “all those processes by which the peoples of the world are incorporated into a single society, global society” (Albrow, 1990, p. 9, quoted in Cohen & Kennedy, 2013, p. 31) Making of a ‘global village’? Albrow, M. (1990). Globalization, Knowledge and Society: An Introduction. In Albrow, M. & King. E. (eds) Globalization, Knowledge and Society, pp 3-13. London: Sage

McDonaldisation “McDonaldization … is the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world” (Ritzer, 1993, p. 1) Photo by Ben+Sam, 2008. CC BY-SA 2.0 Ritzer, G. (1993). The McDonaldization of Society: An Investigation into the Changing Character of Contemporary Social Life. Newbury Park, Calif.: Pine Forge Press.

Four principles of McDonaldisation Efficiency - Streamlining of production Calculability - Quantitative measurements of service Predictability - Standardised products and services Control - Mechanised and monotonous labour McJobs?: https://www.youtube.com/watch?v=0TDdAFUK28Y So, is the world becoming more efficient, calculable, predictable and controlled?

The years when McDonald’s begun its operation in different countries Image in Public Domain McDonald’s is all over the world and so are its principles...

But, is this process of McDonaldisation creating a ‘uniform monotonous culture’ or even ‘McCulture’? Is ‘McCulture’ so dominant that it is destroying local, native cultures? And are we all becoming ‘the same’ (i.e. homogenised)? Is our world McDonald’s global society?

AND GLOCALISING. Roland Robertson does not think so. He thinks McDonald’s is globalising AND GLOCALISING. Thus, McDonald’s serves as a vehicle for glocalisation that cultivates its “own particular variation on the universality of McDonald’s” (Robertson & White, 2005, p. 354, emphasis in original). Robertson, R., & White, K. E. (2005). Globalization: Sociology and Cross-Disciplinarity. In C. Calhoun, C. Rojek, & B. Turner (Eds.), The Sage Handbook of Sociology (pp. 345–366). London: Sage Publications.

McDonald’s glocalisation: ‘Think globally, act locally’ ‘Global’ diffusion of work efficiency Photo by swgn, 2004. CC BY-NC-ND 2.0 Adaptation to the ‘local’ needs Example

‘The global’ ‘The glocal’ ‘The local’ Globalisation promotes mixing and blending? ‘The global’ ‘The glocal’ means “the simultaneity and the interpenetration of what are conventionally called the global and the local” (Robertson, 1995, p. 30) ‘The glocal’ Negotiation Or simply, ‘the local’ is strong and can negotiate ‘the global’. ‘The local’ Robertson, R. (1995). Glocalization: Time-Space and Homogeneity-Heterogeneity. In M. Featherstone, S. Lash, & R. Robertson (Eds.), Global Modernities (pp. 25–44). London: Sage Publications.

Discussion time! All Blacks’ haka is considered to be one of the most prominent examples of glocalisation. https://www.youtube.com/watch?v=JUiGF4TGI9w From the lens of glocalisation, think about how ‘the local’ is mixed with ‘the global’ in All Blacks’ haka? Think about why All Blacks’ haka is so important to New Zealand society? Discuss what you think with your classmates.

Tips for the test/exam Think about any sector, industry or organisation that is McDonaldised and why it could be problematic Find your examples of ‘the glocal’ or glocalisation Think about how the global forces are negotiated by a local culture Feel free to share your thoughts or examples via FB/Learn/email