Module 1 Discussion 2a. 2b. 15 (including private label) 2c.

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Module 1 Discussion 2a. 2b. 15 (including private label) 2c. D14: Tot. Solids Purchase of Class 10 D17: Tot. Fancies Purchase of Class 10 2b. 15 (including private label) 2c. Class 10: moderate price, full-cut Class 20: higher price, full-cut Class 30: designer, full-cut Class 40: designer or better price, fitted

Module 1 Discussion 2c. Best seller: class 10 (94,680 units) Second: class 40 (43,460 units) Third: class 30 (38,590 units) Fourth: class 20, Recommendation? F (units sold), H (% sold), O (gross sales)

Module 1 Discussion 2d. Class 10: middle class & conservative Class 40: higher income & young professional Class 30: prefers designer brands & conspicuous consumers Class 20: prefers expensive

Module 1 discussion 3a. Row 50 3b. Solid or fancy? (%? Price? Cell?) Solid 65%, fancy 35% Spread or buttondown? (%? Price? Cell?) Spread 70%, buttondown 30% Outsell %?

Module 1 Discussion 3c. Solids + fancy Buttondown + spread SB+FB+SS+FS Tot. units purchase (D50) - Tot. units in stock (E50)

Module 1 Discussion Highest: class 20 FS (58.49%) Lowest: class 10 FS (47.23%) Why % rather than $? % can be compared with different price points and it has finite range (0-100%) ($2-$1)/$2 = 50% ($20-$10)/$20 = 50% 4b. 50% is ind. avg. & Look at KC data

Module 1 Discussion 4c. Compare with KC Our TO is higher. Our avg. price is lower. Our MU is lower except SB. Net Sales - COGS ----------------- Gross Margin - Tot. exp. Profit

Projections (Assignment) Read Page 26. Sales forecast for the upcoming season Men’s dress shirt business for Fall/Winter 2003 Research information Men’s fashion trends Consumer behavior Economic trends…

Projections (Assignment) Increase/decrease department business % Increase/decrease class by class % Increase/decrease styles (%) within classes Max. 1 page, single spaced, 12 font size Bibliography