Classroom Challenge Hidden Identities… SPORTS CAREER CONSULTING Copyright © 2014 by Sports Career Consulting, LLC

Game Rules Hidden Identities… SPORTS CAREER CONSULTING Game Rules Write your name and class period on the distributed score sheet A logo will appear on the screen with a corresponding slide number Copyright © 2014 by Sports Career Consulting, LLC

Game Rules Hidden Identities… SPORTS CAREER CONSULTING Game Rules Each logo features a “hidden” logo or special meaning as part of the branding process, see if you can find it and write it down on your answer sheet Check answers after the last slide has been presented Copyright © 2014 by Sports Career Consulting, LLC

GOOD LUCK! Hidden Identities… SPORTS CAREER CONSULTING Copyright © 2014 by Sports Career Consulting, LLC

Logo # 1 Copyright © 2014 by Sports Career Consulting, LLC

Logo # 2 Copyright © 2014 by Sports Career Consulting, LLC

Logo # 3 Copyright © 2014 by Sports Career Consulting, LLC

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Logo # 5 Copyright © 2014 by Sports Career Consulting, LLC

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Logo # 17 Copyright © 2014 by Sports Career Consulting, LLC

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Logo # 20 Copyright © 2014 by Sports Career Consulting, LLC

Logo # 20 Copyright © 2014 by Sports Career Consulting, LLC

Answer Key Hidden Identities… SPORTS CAREER CONSULTING Copyright © 2014 by Sports Career Consulting, LLC

Logo # 1 The laces on the OLD Brewers’ logo designed in the shape of a baseball glove (they created a new logo in 1993) form an M that combines with the B made by the pocket and webbing. Copyright © 2014 by Sports Career Consulting, LLC

Logo # 2 The open space after the “F” displays the number “1”, as in Formula 1 Racing Copyright © 2014 by Sports Career Consulting, LLC

The “T” represents the bottom-side of a driver (golf club) Logo # 3 The “T” represents the bottom-side of a driver (golf club) Copyright © 2014 by Sports Career Consulting, LLC

Logo # 4 The bird that represents the Atlanta Falcon’s logo is in the shape the letter “F” Copyright © 2014 by Sports Career Consulting, LLC

Logo # 5 The top of the I in “Islanders” points to the exact location of Nassau Coliseum on the map of Long Island Copyright © 2014 by Sports Career Consulting, LLC

Logo # 6 The axe in the Portland Timbers logo is also in the shape of a “T” Copyright © 2014 by Sports Career Consulting, LLC

Logo # 7 There is a discreet “M” located on the forehead of the horse representing the Mavericks Copyright © 2014 by Sports Career Consulting, LLC

Logo # 8 An image of the Washington Monument is located in the middle of the “W” of the George Washington University logo Copyright © 2014 by Sports Career Consulting, LLC

Logo # 9 The Washington Capitals logo includes a silhouette of the Capitol building in Washington D.C.  Copyright © 2014 by Sports Career Consulting, LLC

Logo # 10 The four laces in the new logo for the College Football playoff represents the four teams that will compete in the end of season tournament for the NCAA football championship Copyright © 2014 by Sports Career Consulting, LLC

Logo # 11 The inside of the University of Oregon’s O represents Hayward Field, the school’s iconic track, while the outside is in the shape of the school’s football stadium Copyright © 2014 by Sports Career Consulting, LLC

Logo # 12 In addition to being the name of Hofstra University’s sports teams, a pride also refers to a group of lions. So rather than have one lion in their logo, Hofstra has two. Copyright © 2014 by Sports Career Consulting, LLC

Logo # 13 There is a cyclist in the logo (created by the letter R in “Tour”) riding a bike (with the back wheel made up of the O in “Tour” and the front wheel made up of the yellow dot Copyright © 2014 by Sports Career Consulting, LLC

Logo # 14 The line underneath the team’s name in the Minnesota Twins’ logo highlights the letters WIN. Copyright © 2014 by Sports Career Consulting, LLC

Logo # 15 The Griffon logo representing Missouri Western University is in the shape of Missouri Copyright © 2014 by Sports Career Consulting, LLC

Logo # 16 The letters UAPB are written in the mane of the University of Arkansas Pine Bluff golden lion Copyright © 2014 by Sports Career Consulting, LLC

Logo # 17 The red on the tips of the horns of the Chicago Bulls’ logo represent the blood of vanquished opponents. Copyright © 2014 by Sports Career Consulting, LLC

Logo # 18 The bottom of the snow/streak in the Colorado Avalanche logo depicts a hockey puck, the streak that wraps around the "A" is also shaped like a "C" for Colorado Copyright © 2014 by Sports Career Consulting, LLC

Logo # 19 The logo for the Washington Redskins’ stadium features the most famous of all hidden logo elements: The FedEx arrow. Don’t see it? It’s a right arrow made with the white space between the orange “E” and “X” in FedEx. Copyright © 2014 by Sports Career Consulting, LLC

Logo # 20 Did you know that most pieces of the skyline aren’t just generic representations, but specific landmarks in the city? From the Mets website: “At the left is a church spire, symbolic of Brooklyn, the borough of churches. The second building from the left is the Williamsburg Savings Bank, the tallest building in Brooklyn. Next is the Woolworth Building. After a general skyline view of midtown comes the Empire State Building. At the far right is the United Nations Building. The Mets’ colors are Dodger blue and Giant orange, symbolic of the return of National League baseball to New York after the Dodgers and Giants moved to California. Blue and Orange are also the official colors of New York State.” Copyright © 2014 by Sports Career Consulting, LLC

Logo # 20 Copyright © 2014 by Sports Career Consulting, LLC

Bonus Questions Hidden Identities… SPORTS CAREER CONSULTING Bonus Questions What do the following marks refer to? ® © ™ Copyright © 2014 by Sports Career Consulting, LLC

Bonus Question Answers Hidden Identities… SPORTS CAREER CONSULTING Bonus Question Answers What do the following marks refer to? © = Copyright ™ = Trademark ® = Registered Trademark Copyright © 2014 by Sports Career Consulting, LLC